online advertising

Analysis Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Retail Brand Network Implements Blockchain Platform To Reward Viewers Who Opt In To Ads

Brave's blockchain-based solution connects customers with 250,000 brands partnered with rewards platform TAP Network, offering those who choose to watch private ads tokens for vouchers, hotel stays and more

Brand Activation & Immersion Interview: Cuyana Founders On Taking A Fewer, Better Approach To DTC Apparel

The founders of women's premium apparel brand Cuyana explain how they use data to build a brand targeted at what their consumers really want, taking a 'fewer, better' approach to enable luxury apparel at affordable price points

Food & Beverage First Look: Are Walgreens' In-Store Targeted Ads Influencing Shoppers' Choices?

As the pharmacy chain tests new in-store shopper marketing technology, PSFK gleans exclusive insight into how the tech and ads work as well as how consumers are responding so far

Fashion & Apparel NYRIW Preview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies

Ahead of a panel on Rethinking Retail Real Estate, the retail startup's CEO, Mohamed Haouache, lends his insights on enabling short-term retail for brands like Hermes, Google, L'Oreal and more, as well as on China's fast-growing place in the future of retail (physical and otherwise)

Grocery, Convenience & Supermarket Kroger Creates A Personalized And More Convenient Grocery Experience Enhanced With Responsive Display Technology

Microsoft is helping to transform the Kroger shopping experience, enhancing the customer journey and encouraging greater employee productivity with digital shelves, virtual shopping guides, data monetization and more

Advertising How Paid Access & Subscriptions Will Replace Publishers' Advertising Revenues By 2022

A new survey predicts the growth of paywall, paid-memberships and subscriptions and how these strategies will replace advertising as the key revenue generator for digital media publishers

Beauty New York Brandless Pop-Up Will Feature Everything From Tasting Flights To A Clean Beauty Lounge

The direct-to-consumer retailer will showcase its home, beauty and food products in its second "Pop-Up With Purpose," offering visitors a coffee bar, beauty lounge and exclusive merchandise

Retail Interview: How A Storytelling Platform Helps Brands Create Compelling Content For Modern Consumers

In an interview, PSFK speaks with Matt Trotta GM of North America of Playbuzz, an interactive storytelling platform, on consumers' content consumption patterns and how brands can attract an engaged audience

Interview Interview: Gathering Advertising Insights On City Streets

Kobi Wu, founder and CEO of VisuWall, discusses the tech enabling advertisers to track impressions in the real world

Banks, Insurance & Financial Services Bank Of America Hopes To Monitor The Integrity Of Online Ads With A Brand Safety Officer

The new role was created after fears about questionable content, following Unilever’s public stand against ‘fake news, racism, sexism and hate’

Syndicated Google Launched Its Own Ad Blocker, How Could That Impact Advertisers?

As a hugely popular browser choice, Chrome and by extension Google have a huge influence over the ad habits of consumers

Delivery & Logistics Live Data: Retail Technology Investment Plans 2018-2020

PSFK polled over 400 retail professionals about their near- and long-term investment plans to gauge the pace of retail tech adoption

Shopper Marketing & Promotion How To Optimize The Potential Of Brand Influencers

PSFK researchers explore how brands are leveraging influencer marketing to build brand awareness and strengthen customer relationships