Online Marketing

Advertising Tom Evans: Why Brands Are Not Your Friends

Businesses are masquerading as peers in social feeds but their bottom line is still to sell.

Retail Winning Public Testers Of Google Glass Eyewear 'Announced'

Big hitters and other influencers might be the first to get try out the search giant's latest offering.

Home Wes Anderson & Roman Coppola Direct Film For Prada [Video]

An excellent short commercial for the Fashion house's latest fragrance tells the story of two men and one woman.

Innovation Drew Neisser: Just How Big Can Big Data Get? Really Really Big

Most people don't understand how this concept could signal a paradigm-shifting opportunity. CEO of Renegade shares his thoughts.

Design Macala Wright: 5 Key Components Of Top E-Commerce Sites

Digital innovation expert explains what brands need to know when they try to blaze a trail in online retail.

Gaming & Play Shawn Parr: The Age Of User-Controlled Digital Entertainment

The audience today controls when and where they’ll consume content. Viewership has moved from 'primetime to my time.

Advertising McDonald's Executive Chef Demos How To Make A Big Mac At Home [Headlines]

The fast food company's latest campaign makes their food and the preparation behind it more transparent.

Advertising Dan Weiden: The Future Of TV Is About Consumer Relationships

Advertising guru believes TV will remain an important channel for the creation of strong and provocative interactions with customers.

Advertising Hyundai Uses Hypnosis Ads To Get People To Buy Their Cars

The automaker is using British celebrity and hypnotist Peter Powers in a new immersive video campaign.

Is Etsy The New Amazon? [Headlines]

E-commerce website focused on homemade materials looks for new ways to generate profits for its users.

Advertising Facebook Needs To Sell More Ads To Stay Afloat? [Headlines]

To satisfy Wall Street the world largest social network is going to need to draw more of its revenue from marketers.

Advertising McKinsey's Latest Online Marketing Discoveries [Headlines]

Companies are missing a lot of important information about consumers that can help drive sales.

Design Luxury Bag Brand Promotes Its Collection With Web Series

Longchamp Paris presents an online drama set at a fictional fashion magazine.

Gaming & Play Heineken's New Champions League Campaign Utilizes Ambassadors

A new campaign for the beer maker highlights the joy of sport and some of its epic players.