op-eds

Brand Activation & Immersion Op-Ed: How Media-As-A-Service Informed A Radical New Approach To PSFK's Design

PSFK founder Piers Fawkes explains how the company approached redeveloping its digital experience to align with its subscribers' and members' evolving needs and behaviors

Fitness & Sport Op-Ed: Why Cannabis/CBD Is One Of The Fastest Growing Categories Of Our Lifetime

Jeffrey Hill, CEO of Hill-3 Investments, explains the enormous potential within the cannabis and CBD space, and how increasing understanding of its use across health and fitness industries combined with its financial impact at state and federals is driving its meteoric growth

Beauty Op-Ed: How Will The 2018 Farm Bill Affect The Beauty World?

Cannabis researcher Colleen Quinn on the impact of the 2018 Farm Bill in the U.S., which loosens restrictions on hemp usage, on the skincare, wellness and beauty industries, and why securing sustainable, authentic supply chain will become brands' top priority

Advertising Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

Advertising Op-Ed: Advertising's Key Takeaways From Super Bowl LII

Oliver Fuselier and Dustin Callif, Managing Partners at Tool of North America, take a look at the strategies behind this year's Super Bowl ad campaigns

Op-Ed Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Op-Ed The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Op-Ed Travel Expert: Will The Rio Olympics Be UberCopter's Time To Shine?

René Banglesdorf, CEO of Charlie Bravo Aviation, describes how traffic will be a major hurdle for anyone visiting the event

Op-Ed Software Architect: Pokémon Go And The Birth Of 'Fourth Place' Community

Gareth Price, Technical Director at NYC-based digital marketing agency Ready Set Rocket, analyzes augmented reality's future in the marketing landscape

Innovation Expert: Why I Came To School In Boston And Never Left

Matt Weiss, Managing Director at IDEO coLAB, discusses what makes Boston an innovation hub

Op-Ed Tech Culture Experts: Implicit Bias In The Sharing Economy

Michael Brooks and Philip L. McKenzie of the 2 Dope Boys & a Podcast examine the racial gap in Airbnb's user base

Op-Ed Cannes Report: Important Lessons From One Of Advertising's Biggest Events

Meredith Williams, Associate Director of Account Management at Goodby Silverstein & Partners, pulls out some key takeaways from this year's Cannes festival

Op-Ed From Personalized To Predictive: How To Harness The Next Big Boom In Experience

Founder of global innovation firm: why the shift from marketers to machines is smart for the entire customer lifecycle

Advertising Cannes Report: Finding Value In Advertising Events

Bant Breen, Founder and CEO of Qnary, reflects on how things have changed as Cannes has grown bigger than ever