Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right
As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market
EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday
Dr. Consulta is a service that combines the universal access of the public health system with the quality of the private health market, helping customers affordably connect with doctors, hospitals, plans and more
The initiative seeks to save local news and build trust in media, especially in underserved communities around the U.S.
Shana Pilewski of Dynamic Yield examines the missing link between strategic priority and successful execution of personalization in retail
The brand launched a digital tool that connects people to local causes as part of its commitment to protect the environment
Samantha Joy Ariola talks about emotional advertising and the influence of her immigrant upbringing on her path to a branding career