Organization

Analysis Op-Ed: Why Personalization Is Essential–But Not A Silver Bullet

Author Shana Pilewski explores why personalization is a full-fledged discipline, requiring proper education of all internal stakeholders and building of robust ecosystems to get it right

Features Retail Trends Playbook Excerpt: Key Initiatives To Transform Data Into Exceptional Customer Experience

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these four strategies outline how retail businesses can leverage consumer intelligence to remain competitive in a rapidly changing market

Brand Activation & Immersion How REI's #OptOutside Prioritizes Customer Wellness By Forgoing Black Friday

EVP Ben Steele tells PSFK how REI helps its members live life fully by embracing the outdoors and opting out of the consumer frenzy exemplified by Black Friday

Health Healthcare Company Offers Customers A La Carte Medical Services

Dr. Consulta is a service that combines the universal access of the public health system with the quality of the private health market, helping customers affordably connect with doctors, hospitals, plans and more

Technology Pioneer Of Humanability: Sixto Cancel

In an interview with PSFK, working in collaboration with Verizon, Sixto Cancel discusses how he is using technology for good with his work for Think of Us

Technology Pioneer Of Humanability: Nigel Jacob

In an interview with PSFK, working in collaboration with Verizon, Nigel Jacob discusses how he is using technology for good with his work for New Urban Mechanics

Millennials Non-Profit Will Install 1,000 Journalists In Understaffed Newsrooms To Regain Consumer Trust

The initiative seeks to save local news and build trust in media, especially in underserved communities around the U.S.

Banks, Insurance & Financial Services Banking As The Ultimate Digital Concierge

PSFK’s Digital Banking Playbook with Microsoft highlights how technology enables financial professionals to more broadly cater to the needs of clients

Hotels, Hospitality & Travel Anticipating Future Travel Demands Today

The empowered consumer is seeking out travel experiences that revolve around their specific desires and needs

Merchandising & Curation Op-Ed: Retail Personalization Is More Elusive Than You Think

Shana Pilewski of Dynamic Yield examines the missing link between strategic priority and successful execution of personalization in retail

Advertising Patagonia Platform Connects People With Environmental Causes

The brand launched a digital tool that connects people to local causes as part of its commitment to protect the environment

Banks, Insurance & Financial Services PSFK Introduces The Digital Banking Playbook

PSFK's new report with Microsoft highlights how financial institutions can optimize operations and reinvigorate the client experience with digital tools

Design How To Build A Maker Culture

Matt Webb, CTO at Mirum, describes why we might be looking in the wrong places for innovation

Interview For A First-Generation American, Branding Is A Tool To Counter Stereotypes

Samantha Joy Ariola talks about emotional advertising and the influence of her immigrant upbringing on her path to a branding career

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