OUR/Vodka

Food & Beverage NYRIW Preview: How A Global Vodka Brand Goes DTC With Hyper-Local Distilleries

To be explored in a site visit to its micro-distillery Our/New York during New York Retail Innovation Week, Pernod Ricard is fostering direct connections with local consumers by creating distilleries unique to their locations, sourcing local ingredients and embodying the spirit of the city to compete in a market burgeoning with DTC brands