Join us as we bring to life our analysis by sharing proprietary consumer research (we developed in collaboration with Suzy) together with case-studies from best-in-class DTC companies that include Nike, Target and Away.
Fashion designers are constantly disrupting the norm, turning the expected into the unexpected or conceiving the unimaginable. In the process of this constant reinvention, fashion designers often create apparel that is disposable, however consumers are also encouraged to cycle their wardrobes in and out. “The sea change in the fashion industry is in the technology […]
Microsoft's Richard Banks discusses the complications of information ownership and the transformation of the family heirloom to something more digital at PSFK London