packaging & product development

Beauty Shiseido Partners With Alibaba To Reach More Consumers In China

The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall

Advertising Op-Ed: Color Trends, Color Psychology And What It All Means For Brands

99design's COO explains why color matters for retail brands more than they might think, sharing research on as well as applications of consumer color perceptions to help guide branding decisions

Analysis How Brands Like Adidas Are Using Consumer Data To Cater To Specific Needs

From PSFK and Microsoft's Retail Trends Playbook 2020, here's how three retailers are using machine-learning and analytics to optimize their marketing strategies

Brand Activation & Immersion How Hedley & Bennett Went From Making Aprons For Chefs To Collaborating With Vans

Ellen Bennet's apron company started as a solution for professional chefs, but has grown into a lifestyle by embracing collaboration, building community and listening to its audience