Packaging & Product Engagement

Analysis How Brands Like Tide Use Efficient Packaging To Curb Carbon Emissions

With innovative design that allows products to ship in smaller, compact containers, brands are helping to offset their environmental impacts

Consumer Goods From Nestlé to Guinness, CPGers Are Rethinking Plastic-Free Packaging

A few key brands are ditching hard-to-recycle or single-use packaging in favor of materials like paper and metal to help consumers curb waste without forgoing their favorite food & bev

Beauty How Brands Like L'Oréal Are Integrating Reuse And Recyclability Into The Product Experience

By eliminating or designing refillable packaging, these companies are making it easy for customers to cut down on single-use plastic without forgoing their favorite brands, making the world greener in the process

Design How Brands Like Nestlé Are Pursuing Sustainability Without Sacrificing Convenience

In a push for sustainability, brands are creating new materials with organic, biodegradable origins, preserving the convenience of disposable packaging while reducing end-of-life impact

Automotive A Car Vending Machine In London Requires Just A Smartphone To Make A Purchase

Auto Trader's new vending machine automates the process of car buying by allowing shoppers to do everything via mobile

Features By Rewarding Recycling, These Brands Are Becoming More Eco-Friendly

From Coca-Cola to Corona, these companies incentivize recycling to encourage greener consumer habits and give back to the planet

Food & Beverage From Colgate To Nestlé, CPGers Are Revolutionizing Sustainability

Implementing new recycling tech and sustainable materials, these brands are responding to demand for greener retail and product experiences

Delivery & Logistics Courting Today's Eco-Conscious Consumers With Closed-Loop Systems

In response to consumer demand, brands from Gillette to Nespresso are taking responsibility for the waste their products generate, establishing new circular business models

Home New AI From LG Helps Consumers Use Appliances Correctly In Moment

Proactive Customer Care implements the company's proprietary ThinQ AI to enable personalized, in-moment support, alerting consumers to problems and offering solutions for a better overall ownership experience

Brand Activation & Immersion PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Packaging & Product Engagement How Brands Like L'Oréal Make Unboxing The Best Part Of Online Shopping

Innovative brands are elevating the unboxing experience with educational resources, providing their consumers with tips and how-tos

Health How Evian And PepsiCo Are Merging Sustainability And Wellness With Integrated Tech

Taking advantage of the latest advancements, these bottled-drink brands are upgrading the product experience to offer tech-enabled wellness hubs that help consumers achieve healthy-living goals while reducing waste from single-use plastic

Case Study Target Announces Huge New Food And Beverage Line Called Good & Gather

The in-house, health-forward grocery line, Target's largest, will be available in mid-September, with additional product launches coming through late next year

Grocery, Convenience & Supermarket Meet The Vegan Brand Reinventing The Dessert Aisle For All

PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning