Packaging & Product Engagement

Beauty Body Shop Stores Will Take Back Customers' Empties To Reduce Plastic Waste

The personal care retailer's in-store campaign encourages consumer recycling in partnership with social impact enterprise Plastics for Change

Brand Activation & Immersion Wrangler Fans Can Scan Their Back Pocket To Unlock Exclusive Merch And Footage

The jeans maker launched a mobile activation in partnership with the upcoming release of "Old Town Road," encouraging Wrangler wearers to "scan their booty" with their phones to unlock content

Food & Beverage Supermarket Shoppers Receive Dynamic Discounts While Reducing Food Waste

Netherlands-based Albert Heijn is testing an algorithm that calculates discounts for products approaching their expiration date, guiding store shoppers to the best deals

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Health Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Automotive Porsche Personalizes Its Drivers' Carbon Footprint Reduction

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

Packaging & Product Engagement Shoppers Can Scan Vegan Beauty Co's Packaging For AR Displays

Lime Crime's mobile platform features augmented reality entertainment, letting customers scan its product packaging and in-store displays for interactive experiences

Loyalty & Membership Digital-Native Lingerie Brand Uses AI To Analyze Customer Reviews

Adore Me is applying analysis technology to mine its customer reviews for trends to inform brand and product development

Retail Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Delivery & Logistics Subscription Intimates Brand Encourages Consumers To Recycle Their Underwear

Knickey is encouraging sustainability by offering its subscribers the chance to trade in used intimate apparel for a free new pair

Cafe & Restaurant Subscription Take-Out Service Helps Customers Curb Packaging Waste

London's DabbaDrop implements re-usable metal tiffin tins in order to package its meals without plastic, offering consumers plastic-free food delivery via bicycle

Fitness & Sport Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Shopper Education & Assistance Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Shopper Marketing & Promotions Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support