Packaging & Product Engagement

Case Study This Waste-Free DTC Startup Delivers Bottles Of Non-Dairy Milk

As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.

Brand Activation & Immersion Maude Redefines Sexual Wellness With Cozy Brooklyn Pop-Up

The personal care brand's Staycation pop-up features special events and a curated selection of products from other like-minded companies, turning the sex shop into a wellness destination

Analysis DTC Apéritif Brand Haus Is Reinventing The Drinking Experience For Mindful Millennials

PSFK learns about the new, low-alcohol spirits brand catering to modern consumers who want a social and modern drinking experience without the negative side effects (and associations), and who value transparency as well as thoughtful design

Cafe & Restaurant PSFK Survey Shows That Convenience Dominates Fast Casual Mobile Ordering

Results gleaned from our PSFK x Suzy 2019 Food Service CX Survey show that consumers do not take their time lightly, with close to 90 percent unwilling to wait more than 10 minutes for food they ordered ahead via app, and the with the ability to order ahead on mobile driving its rampant use

Beauty Birchbox And More Are Democratizing Beauty With Gender-Neutral Branding

The following exemplary beauty brands are responding to a strong consumer demand for gender-neutral products and services in a space long dominated by a traditional, binary paradigm

Fashion & Apparel PSFK Visits Pop-Up That Encourages Its Customers To Consume Fewer Products

The pop-up space is both an installation and a store aimed at educating customers how to make the most of the products they already own

Consumer Goods Spider-Man Fans Can Scan Kellogg's Snacks To Unlock Exclusive Comics And Games

To build excitement for the upcoming Spider Man movie, the snack company is debuting digitally enabled boxes for products like Pop Tarts, Cheezits and more that let customers scan to unlock limited-edition content

Luxury Chanel Invests In Boston Silk Startup In Commitment To Sustainability

As the luxury brand continues its efforts to reduce environmental impact, it turns to the new U.S.-based startup Evolved By Nature, which manufactures real silk using an eco-friendly method with the potential to impact the retail, beauty and medical markets at scale

Delivery & Logistics PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Design PSFK Visits EastPack, The East Coast's Leading Packaging Convention

Packaging is undergoing a kind of revolution as consumer habits change, requiring more focus on the environment and on delivery—here's what we found at one of the world's largest packaging expos

Features Interview: How Feminine Care Company Blume Is Changing The Conversation Around Periods

Swapping 'feminine hygiene' for 'self-care,' subscription service Blume works to de-stigmatize menstruation and sex-ed, positioning itself as a lifestyle partner for teens and providing trusted resources

Automotive How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives

In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules

Loyalty & Membership PSFK Research Paper Launch: Reinventing Beauty Services Through Experiences & Engagement

Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

Home Interview: Maiden Home On Engaging Modern Furniture Buyers With A Narrative Of Tradition And Quality

Maiden Home's CEO and founder shares insights on enabling heritage-quality craft that meets the demands of modern consumers for speed and personalization, marshaling an online-only, DTC strategy that takes consumers directly into its North Carolina factories

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