Packaging & Storytelling

Merchandising & Curation Adidas Gives Soccer Fans Access To Exclusive Content By Scanning The World Cup Ball

Adidas invites consumers to share their skills with their fellow football fanatics after unlocking a range of challenges with NFC tech, taking advantage of the opportunity the World Cup provides to offer engaging consumer-brand experiences

Packaging & Product Engagement IKEA's AR App Helps Kids Dream Up Cardboard Box Creations

The mobile application suggests cardboard art projects in response to photos users snap of their leftover IKEA boxes, repurposing the cardboard materials as well as offering an interactive family activity for the brand's customers

Shopper Marketing & Promotion Louis Vuitton Celebrates Men's Fragrance Line With A Pop-Up Made Of Packaging

The retailer is promoting the release of men's fragrances in NYC with an artful display constructed out of 3,000 cologne tube packages

Packaging & Product Engagement Kellogg's Is Promoting Jurassic World With Video-Display Boxes

The blockbuster series gets another collector's item in cereal boxes embedded with screens that hold five minutes of behind-the-scenes footage

Shopper Education & Assistance App Lets Shoppers Scan Package-Free Products To Learn More About Them

The prototype from sustainable beauty brand Lush is being tested at a brick-and-mortar store in Milan where none of the products come in packaging

Shopper Marketing & Promotion Beck's Upgrades Its Beer Can In An Effort To Appeal To Luxury-Oriented Consumers

The German brewery designed a new beer can that mimics the shape of a champagne flute in a move to differentiate itself from competitors as well as appeal to more sophisticated events

Packaging & Product Engagement Plant-Based Cups Can Handle Heat And Be Composted

World Centric uses sugarcane fiber to make disposable, biodegradable hot coffee cups, meeting a need for consumers and businesses that are watching their environmental impact

Brand Activation & Immersion How AR Prompts Deeper Consumer Engagement Around Content

Major media brands are producing augmented reality content that adds an interactive layer to their storytelling

Banks, Insurance & Financial Services American Express Card Will Be Made From Upcycled Ocean Plastic

American Express is working with ocean conservation organization Parley to align with customer values around pollution and tourism

Food & Beverage SmartLabel Gives Consumers Easy Access To Food Product Details

Shoppers can scan the QR code of items bearing these new labels to access detailed information about their food, empowering consumers to make better-informed decisions regarding their purchases

Retail Scent Liners Let Consumers Smell Products Without Disrupting Packaging

With packaging that percolates scent, customers no longer need to rip open seals to take in the aromas of food, beverages or beauty products

Beauty Crayola Makeup Line Draws Out Shoppers' Sense Of Nostalgia

The childhood favorite comes of age for a new generation, complete with retro packaging and a vegan formula

Food & Beverage Forensic Tagging Will Allow Brands And Consumers To Verify Product Authenticity

With the ability to embed tags into raw materials (not just on packaging), everyone along the supply chain can expect greater peace of mind

Design Instagram-Friendly Spaces Abounded At NYCxDesign

The number of design week installations created by brands to be more photogenic and sharable continues to grow, exploring attention-grabbing themes in the process

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