participation

Analysis How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Advertising Jeff Fromm: Why Millennials Aren’t Who You Think They Are

Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.

Innovation Jeff Fromm: Why The Old Definition Of Brand Value Has Died

To win over millennials, brands must incorporate participative benefits into their models.

Design Collaborative Platforms Empower Citizens To Shape Their Communities [My Ideal City]

Participatory online platforms and visual tools help gauge and meet the actual needs of the population.

Gaming & Play Marketers 'Gamify' Brand Loyalty Rewarding Online Engagement [Future Of Gaming]

Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation.

Technology Mission-Based Game Gathers Images For Crowdsourced Nature References [Future Of Gaming]

Project Noah is a tool that nature lovers can use to document local wildlife in their area, creating a platform that research groups can use to harness the power of citizen scientists.

Home Exchange Curious Talents For Modern Furniture

A furniture retailer solicits creativity by giving away home furnishings to those with imaginative talents and oddities.

Work This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Retail Uniqlo's Lucky Counter: The More Tweets, The Lower The Price

The retailer's UK campaign allows customers to influence the final price of a product.

Advertising A Better Creative Brief For The Post Digital Age

Goodby's Gareth Kay suggests different ways to think about modern communication strategies.

Design Digital Strategy, Generous Interactions And The Engagement Opportunity

A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.

Technology Sculptural Props For Digital Memories

A new public art project by Miranda July invites crowd interaction, making the participants part of the work.