Party City

Brand Activation & Immersion How Brands Like Party City Use Integrated Pop-Ups To Drive Engagement

Toy and other kid-centric brands like Kroger and Build A Bear are expanding consumer outreach by holding activations in unexpected locations

Store Experience & Design Party City Connects With Shoppers By Developing Pop-Up Toy Stores

The party supply chain has announced a plan to open 50 of the stores next to its Halloween pop-ups in September, using the opportunity to pique interest in its toy selection as well as fill a white space left after the demise of Toys"R"Us