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January 16, 2019 | New York City
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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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If the interview process wasn’t already nerve-wracking enough, TBWA\Istanbul have started strapping brain monitoring headgear to their potential hires as a way to find out how passionate they are. Once they were hooked up, the potential interns were shown a series of legendary ads – all the while, their reactions, looking specifically at excitement and infatuation, […]

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