Peer to Peer

Brand Activation & Immersion PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values

Analysis How Peer-Driven Marketplaces Like Depop Build Online Relationships

Platforms that allow buyers and sellers to interact online are becoming increasingly popular, driven by young shoppers who prefer social retail experiences

Fashion & Apparel Interview: How A Peer-To-Peer Mobile Marketplace Lets Anyone Open A Virtual Store

Aiming to democratize retailing, Storr is an online marketplace where anyone can build their own outlet, encouraging friends and followers to shop their curated wares from startup and big-name brands instead of going to Amazon

Automotive Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Delivery & Logistics Digital P2P Platform Offers Book Access For Literature-Scarce Venezuela

Ongoing humanitarian crises in the South American country inspired an innovative peer-to-peer analog book exchange, helping citizens form networks to access increasingly scarce literature

Interview Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Home Furniture Startup Pays Owners To Show Wares To Potential Customers

In a creative application of the sharing economy, Outer is solving for the challenge of furniture viewing before purchase by turning private residence into showrooms, letting potential customers see items in owners' homes

Banks, Insurance & Financial Services Blockchain-Based Network Lets Members Transact With Trusted Peers

Credo360 is a peer-to-peer network built on social credibility, letting members transact with trusted strangers based on the reputation of their digital identity

Beauty Interview: Shopping Platform MASSE Lets Friends Share Product Recommendations

To help consumers wade through the overabundance of items available online and avoid unreliable reviews, MASSE is enabling social commerce between friends and family to share and recommend products

Loyalty & Membership Customers Of Self-Storage Co Can Rent Out Their Stored Items

Omni is promoting active storage, letting customers charge each other for use of their stowed-away goods, incentivizing business while also encouraging the repurposing of unused items

Retail Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Brand Activation & Immersion Barnes & Noble's New App Lets Readers Recommend And Ask Questions

Browsery users can engage with one another and ask questions, no matter how broad or specific, regarding books they've read or are looking to read

Technology PSFK Launches The Customer Service Debrief!

We are pleased to share our latest report—the Customer Service Debrief—a how-to guide for businesses to optimize their use of bots

Home Self-Storage Startup Adds A Social Element To Sharing Space

Neighbor uses social algorithms to build a trusted peer-to-peer platform that lets people rent out extra storage space