peloton

Brand Activation & Immersion How Brands Like Peloton And NTWRK Build Community With Livestream Content

Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience

Fashion & Apparel Interview: Macerich’s Chief Digital Officer On Creating Physical Retail For Digitally Native Brands

With retail design platform BrandBox, commercial real estate company Macerich has found a way to bring digitally native brands into its malls and shopping centers

Fitness & Sport How Fitness Is Going Digital With Mixed-Reality Workouts

From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines

Fitness & Sport Video: Building The Netflix Of Home Fitness

PSFK conference speaker Tom Cortese talks about Peloton's meteoric rise in the fitness industry

Using CXI To Build The Netflix Of Fitness

Tom Cortese explains how Peloton aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

Home This Device Lets People Take Virtual Fitness Classes At Home

The connected fitness system raised $13 million in funding for its device that will virtually place customers in customizable fitness classes

Loyalty & Membership Peloton Users Can Spin Along With The Winter Olympics

Their partnership with NBCU offers live streaming classes from Pyongyang

Retail Peloton Treadmill Furthers The Fitness Brand's Bid To Disrupt Gyms

The second exercise machine from Peloton is a treadmill paired with on-demand circuit and bootcamp classes

Advertising PurpleList Podcast Episode 7: Building The Netflix Of Home Fitness

At PSFK 2017, Peloton COO and Co-Founder Tom Cortese spoke about how Peloton aims to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes

Health PSFK 2017 Interview: Building The Netflix Of Home Fitness

In the lead-up to PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how Peloton lies at the intersection of fitness, media and technology

Hotels, Hospitality & Travel Westin Is Offering In-Room Spin Classes To Hotel Guests

Westin Hotels have partnered with Peloton bikes to offer their guests in-room spinning classes as well as at the hotel's gyms