From Soul Cycle's collab with Nordstrom to Equinox's apparel store, fitness names are debuting branded merch to expand their customer engagement
How lifestyle brands are activating to help consumers achieve their wellness goals and showcase their healthy lifestyles
Platforms use interactive broadcasting to give their users an enhanced and participatory consumer experience
With retail design platform BrandBox, commercial real estate company Macerich has found a way to bring digitally native brands into its malls and shopping centers
From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines
Tom Cortese explains how Peloton aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.
The connected fitness system raised $13 million in funding for its device that will virtually place customers in customizable fitness classes
Their partnership with NBCU offers live streaming classes from Pyongyang
The second exercise machine from Peloton is a treadmill paired with on-demand circuit and bootcamp classes
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.
At PSFK 2017, Peloton COO and Co-Founder Tom Cortese spoke about how Peloton aims to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes
In the lead-up to PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how Peloton lies at the intersection of fitness, media and technology
Westin Hotels have partnered with Peloton bikes to offer their guests in-room spinning classes as well as at the hotel's gyms