Miki Agrawal is a social entrepreneur. She was named 2015 Ag Age's "Creativity 50", Good Magazine's 2015 "GOOD 100" and Levo Leagues's 2015 "Levo 100". Miki is also the recipient of the Tribeca Film Festival’s “Disruptive Innovation Award” and named Forbes’ “Top 20 Millienials On a Mission”. She is the CEO and Co-Founder of THINX (www.shethinx.com ) which is disrupting the $15 Billion feminine hygiene category. Her first innovation is a pair of underwear with hidden patented technology. She and her partners teamed up with AFRIpads in Uganda to fund 7 reusable cloth pads for every underwear sold to get millions of girls back in school. THINX was named "25 Best new inventions of 2015" by TIME Magazine. She recently launched THINX's sister brand "Icon" for wome who experience light bladder leakage (www.iconundies.com) Miki also launched "Tushy", a modern bidet attachment to elevate the American bathroom experience and fight the global sanitation crisis. (www.tushy.me) Harper Collins published her book entitled "DO COOL SH*T" (www.docoolshit.org) on entrepreneurship and lifestyle design. The book hit #1 on Amazon Bestsellers list in entrepreneurship.
Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands