Design Expansive Game Forces Players To Expand Their Perspective Of The World

Everything is a game that attempts to encapsulate just that: everything from the smallest of organisms to the expanse of the solar system

Design Every Copy Of These Reissued Richard Dawkins Books Is Unique

No two covers of these seminal titles published by Penguin are exactly alike

Work Penguin Designs A Series Of Tolkien’s Favorite Books

Books that inspired The Lord Of The Rings and The Hobbit get new cover art.

Gaming & Play New Design For Orwell's Nineteen Eighty-Four Highlights Theme Of Censorship

David Pearson reworks the classic novel cover to reference its plot.

Home Will The Penguin Random House Merger Be Good News For Indie Publishers?

The book trade's response to the creation of the new mega-company has been largely despairing – but there is now new hope for independents.

Advertising 12 Stories You Need To Know Today

The iPad Mini sells out, NYT and WSJ take down their paywall for Sandy & Sweden imports garbage to produce energy.... Links to start your day with.

Retail PSFK Picks: Top Five Apps Of The Week

A roundup of the latest, most fascinating apps we've learned about this past week.

Technology PSFK's Top Five Stories Of The Week

Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.

Advertising Need To Know: 10 Must Read Posts Of The Week Vol. 5

A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.

Retail Classic Novel Covers Reimagined As Tattoos

Book publisher Penguin commissions tattoo artists to redesign the book covers to six classic novels.

Home Penguin's Guerrilla Typewriter Campaign Promotes Classic Books

Ad agency EC Comunicação comes up with a novel way to promote books by using the mechanical typing device as a metaphor.

Gaming & Play Augmented Audio Game Spurs Fitness By Immersing Runners In Zombie Infested World [Future Of Gaming]

PSFK discussed the Future Of Gaming with the founder of Six To Start about his augmented audio running game, Zombies, Run!

Innovation (Video) How To Build Innovation Into A Brand At PSFK CONFERENCE LONDON

Penguin’s Head of Digital Publishing, Jeremy Ettinghausen, talks about penguin brand marketing and the challenge of reinventing a traditional brand for a digital age.

Luxury Penguin's Speaking To The Past: A Project By Douglas Coupland

Penguin, one of the most iconic symbols in the literary world turns 75 years old in 2010. To mark the occasion, author Douglas Coupland has spearheaded a project entitled “Speaking to the Past”; urging fans of the publishing house to design their own Penguin covers.