In what might seem like an unlikely pairing, the streetwear apparel retailer and heritage beauty co are teaming up to tap each other's markets, lending some streetwear cool to a skincare collection

This French radio station app is an attempt from LVMH's Guerlain to build a new sensory community based on memories of scent

Made in conjunction with Givaudan, the wide range from H&M Beauty includes 25 different scents in eau de toilette, body mists and roll-on form, aiming to complement the brand's beauty and apparel offers

The retailer is promoting the release of men's fragrances in NYC with an artful display constructed out of 3,000 cologne tube packages

Now sold at Sephora, beauty brand 7 Virtues is working with local suppliers in the hopes of helping farmers from rebuilding nations

The Glenfiddich Aroma Lab in Harrods has customers sniff out their whisky preferences with custom scents

GQ readers can pull a paper sport coat doused in cologne from the pages of the magazine's April issue

Perfumarie displays its perfumes without any branding to help customers choose scents without the influence of marketing

The fashion brand's artistic director Kris Van Assche announced the Dior-branded dirt bike, an unlikely product coming soon

The combo is first of many in a line of 'Collision' products

A new line of products from Norden is inspired by the scents of the Golden State

From the excesses of the 80s to the purifying smells of the 90s and the niche individuality of 2017, the way we smell says a lot about society, as a new exhibition proves

Phlur uses pictures, descriptions, and music to sell perfume online rather than at the store

Moodoo lets homeowners choose fragrances using a personal mood box