personal care

Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

Beauty Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Brand Activation & Immersion Interview: How Fur Established A New Personal Care Category By Embracing Inclusivity & Self-Acceptance

The maker of products for intimate haircare is reaching modern consumers of all ages with DTC and wholesale tactics paired with a dialogue emphasizing diversity and choice

Health Interview: How A Membership-Based Personal And Household Care Brand Is Democratizing Non-Toxic Living

Society Products is dedicated to enabling non-toxic living for all, using a subscription model that enables low costs for members on natural cleaning and personal care

Merchandising & Curation Shiseido Partners With Alibaba To Reach More Consumers In China

The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall

Luxury How London Retailers Like Lush Enable High-Touch Beauty Experiences

As detailed in PSFK's exclusive London Retail Innovation Guide, the U.K. capital's top beauty brands are driving store traffic with personalized attention and immersive retail environments

Grocery, Convenience & Supermarket Whole Foods Takes Shoppers' Beauty Empties In Exchange For Bag Of Ethical Products

On March 30, the grocery and lifestyle retailer will reward the first 200 customers who bring an empty personal care product to select locations, giving them a beauty bag valued at $100 in promotion of its ethical & natural beauty expansion

Fashion & Apparel Walmart Offers U.S. Shoppers Men's DTC Grooming Products From Across The Pond

Johnny's Chop Shop is expanding stateside, bringing a selection of its men's personal care products to the big-box retailer's stores as well as opening its own flagship in Brooklyn's Williamsburg hood

Packaging & Product Engagement Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Consumer Goods Humankind Lets Shoppers Order Products Like Deodorant In Refillable Containers

The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo

Retail Op-Ed: Putting Your (Hairy) Customer Ahead Of Your Product

Georgina Gooley, co-founder of women's shaving brand Billie, explains how her company took on a stagnant industry to design products built on what women really want, mining social media comments, hosting focus groups and conducting surveys to gain key insights into female consumers' shaving preferences

Post Purchase Service & Support NYRIW Preview: Men's Grooming Brand Harry's On Maintaining A Consumer-Centric Approach

Ahead of partaking in the panel Why Consumer-Centric Brands Win on January 15, Harry's VP of marketing, Lorna Peters, explains the digital-first brand's journey from DTC to selling with mass retailers all whilst maintaining its commitment to consumer needs and values

Advertising Personal Care Brand Harnesses The Power Of Instagram And Pop-Ups

Recess has traced much of its success—and revenue—back to both the popular photo-sharing platform and word-of-mouth marketing