personal care

Beauty Humankind Lets Shoppers Order Products Like Deodorant In Refillable Containers

The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo

Packaging & Product Engagement Op-Ed: Putting Your (Hairy) Customer Ahead Of Your Product

Georgina Gooley, co-founder of women's shaving brand Billie, explains how her company took on a stagnant industry to design products built on what women really want, mining social media comments, hosting focus groups and conducting surveys to gain key insights into female consumers' shaving preferences

Post Purchase Service & Support NYRIW Preview: Men's Grooming Brand Harry's On Maintaining A Consumer-Centric Approach

Ahead of partaking in the panel Why Consumer-Centric Brands Win on January 15, Harry's VP of marketing, Lorna Peters, explains the digital-first brand's journey from DTC to selling with mass retailers all whilst maintaining its commitment to consumer needs and values

Advertising Personal Care Brand Harnesses The Power Of Instagram And Pop-Ups

Recess has traced much of its success—and revenue—back to both the popular photo-sharing platform and word-of-mouth marketing