personal care
Related Reports
In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options
General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers
The maker of products for intimate haircare is reaching modern consumers of all ages with DTC and wholesale tactics paired with a dialogue emphasizing diversity and choice
Society Products is dedicated to enabling non-toxic living for all, using a subscription model that enables low costs for members on natural cleaning and personal care
The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall
As detailed in PSFK's exclusive London Retail Innovation Guide, the U.K. capital's top beauty brands are driving store traffic with personalized attention and immersive retail environments
On March 30, the grocery and lifestyle retailer will reward the first 200 customers who bring an empty personal care product to select locations, giving them a beauty bag valued at $100 in promotion of its ethical & natural beauty expansion
Johnny's Chop Shop is expanding stateside, bringing a selection of its men's personal care products to the big-box retailer's stores as well as opening its own flagship in Brooklyn's Williamsburg hood
PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers
The personal hygiene company is reducing plastic waste by providing shoppers with refillable applicators and containers for everyday products like deodorant and shampoo
Georgina Gooley, co-founder of women's shaving brand Billie, explains how her company took on a stagnant industry to design products built on what women really want, mining social media comments, hosting focus groups and conducting surveys to gain key insights into female consumers' shaving preferences
Ahead of partaking in the panel Why Consumer-Centric Brands Win on January 15, Harry's VP of marketing, Lorna Peters, explains the digital-first brand's journey from DTC to selling with mass retailers all whilst maintaining its commitment to consumer needs and values
Recess has traced much of its success—and revenue—back to both the popular photo-sharing platform and word-of-mouth marketing