personal data

Retail How Blockchain Will Help Advertisers Regain Trust And Improve The Customer Experience

PSFK interviewed Aaron Brown, Chief Scientist at Madhive, an AdTech company harnessing blockchain technology to rewrite the foundations of advertising

Banks, Insurance & Financial Services Why People Should Profit Off Their Own Personal Data

A startup tells PSFK how it's helping people take ownership of their data and sell it to businesses anonymously

Home Connected Oven Uses Personal Data to Enhance the Cooking Experience

From recipe curation to caloric recommendations, the MAID oven is transforming the way we interact with our home appliances

Advertising How A Firm Handshake Can Stop Identity Theft [Future Of Retail]

PSFK Labs delves into Instantly Verified, a trend that links payment systems to verified shoppers for more efficient and secure transactions.

Technology Foursquare Co-Founder Asks The Public To Analyze His Daily Movements

Help entrepreneur Naveen Selvadurai track his life data.

Gaming & Play 12 Stories You Need To Know Today

Netflix to feature a Facebook feed, Twitter may have a music app and online retail continues to rise...links to start your day with.

Advertising Badge Shows Web Surfers Which Sites Use Their Data Ethically

The 'mark' has been created by the Market Research Society in the hope of regaining consumer trust in brands.

Design Clothing Evolves In Real-Time With The Wearer [Video]

APPAREL is a piece of clothing that features a 3D overlay visible with a camera and a custom application that allows the wearer to play ‘digital’ dressup.

Innovation This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Technology The Urban Metrosexual Gets A Tech Upgrade

Dominic Basulto looks into the emergence of the terms digital equivalent: the datasexual.

Advertising Chrome Extension Stops Advertisers Mining Your Personal Data

Google's Keep My Opt-Out browser tool limits unsolicited third-party cookies, and therefore cuts down on tailored ads.

Design The Sims Creator Is Going To Turn Real Life Into A Game

Will Wright unveils HiveMind, a new reality game that incorporates user's experience and information from social networks and devices to create the game play.

Gaming & Play Wearable Smart Meter Rewards Fitness Activities With Redeemable Points [Future Of Gaming]

Zamzee is a start-up that has created an online platform rewarding users for different forms of movement using data collected from a wearable smart meter.

Technology Why Does Disqus Comments System Want To Collect My Facebook Data?

Disqus falls short when it comes to privacy settings and its partly this reason we decided recently to drop the service from PSFK.com.