personalization

Analysis How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Advertising Expert Insight: How To Design A Resale Marketplace For The Luxury Consumers

Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches

Podcast: How Convenience Drives Today's Food Service Experience

In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food

Beauty IL MAKIAGE's New Beauty Ecommerce Portal Closes The Gap Between Online Discovery And In-Store Purchase

The cosmetic brand's newly launched site aims to enable a comprehensive beauty ecommerce experience, linking discovery, trial, tutorials and purchasing in an influencer-driven, curated environment

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

Merchandising & Curation Cutting-Edge Beauty Brands Like Skinmade Are Redefining Customization With AI Technology

Personalization takes on new meaning in today's skincare landscape, as brands like Neutragena and Elever marshal tactics like custom skin masks and 3D makeup printing

Customer Experience Journey Beauty Mainstays Like Sephora Are Upgrading The Digital Experience With Choice Curation

To differentiate themselves in the category, beauty leaders are further personalizing their online shopping experience for virtual customers, providing more relevant information and streamlined journeys

Cafe & Restaurant Leading Food Names Like McDonald's Are Optimizing Ordering With AI Technology

From menus curated to individuals' dietary needs to offers that adjust in real time to trends and even weather patterns, here's how top food names like Sonic and THE.FIT are using AI to enable tailored food experiences

Brand Activation & Immersion PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Automotive Porsche 'Second Skin' Lets Drivers Design Custom Wraps Virtually

Vehicle owners can show off their passion for art, design or racing with the click of a button thanks to a virtual configurator that applies personalized livery design to any Porsche

Gen Z HelloAva Is The Digital Assistant Poised To Make Personalized Haircare More Accessible

The CEO and CCO of the AI-enabled haircare personalization software explain how it produces free tailored advice and gets smarter as customers use it, harboring the potential to make high-tech haircare mainstream in partnership with Unilever

Fashion & Apparel Interview: AI Fashion Curator Savitude On Why Fit Is The Next Frontier For Apparel x Tech

Despite the progression of technology, Savitude founder Camilla Olson perceived that fit remained a lingering issue for many women, designing an AI solution that merges styling with machine learning to match all bodies with brands ideal for them

Food & Beverage Interview: The Turnkey Tech Enabling Personalized Menu Experiences That Resonate With All Diets

We spoke with Scott Sanchez, the founder and CEO of THE.FIT, an AI-powered menu personalization technology that works across various digital touchpoints so guests can be properly served according to nutritional and dietary needs

Interview Interview: How Reebok is Using Technology To Make Shoe Shopping—And Running—More Accessible

PSFK spoke to Reebok and EPAM Continuum about their collaborative, tech-driven and interactive store installation, and the importance of a personal, humanizing approach to finding the right running shoes in a consumer-driven retail landscape

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