Ecommerce marketplace Etsy is offering a Holiday Hotline for the 2019 holiday season where Etsy ‘gift gurus’ can help customers handpick items for friends and family who are hard to shop for. Shoppers create an Etsy account, start browsing the website for gift ideas to share with the team of experts, and then call the Holiday Hotline to receive personalized shopping advice based on the traits and price points that have been shared. The customers receive an email with gift ideas, and these items are eligible for free shipping.
Social media platform Pinterest created gift-finding tools for retailers Macy’s, Lowe’s, Kohl’s, and Etsy to help users discover gift ideas for their loved ones. Users enter who they are shopping for, and the tool delivers a personalized list of gift options from the retailers, with a link to purchase the items directly from the retailers’ sites.
Quick-service restaurant chain McDonald’s is using AI to personalize the menus of its drive-thru location. Thanks to its acquisition of AI startup Dynamic Yield, McDonald’s can make hyper-targeted changes to its digital outdoor menu boards at individual locations. Taking into account contextual factors like weather, time of day, traffic and popular items, the menu’s ‘decision technology’ can instantly rearrange the display to highlight specific items that may be most desirable to diners in that moment, as well as suggest items based on their current selections.
With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more
Taking data from customers' searches and body types, the following brands and services have incorporated AI into the recommendation process, catering to every apparel shopper both online and off
Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks
Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated consumers
In a bid to better meet the needs of today's mobile and digital-first consumers, Aaptiv launched a virtual trainer service that helps members achieve their goals on their own terms
Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm
Digital experience designer Leja Kress of Sweden Unlimited explains her team's approach to creating the Watchbox experience—a platform for reselling high-quality watches
In this episode, PSFK researchers explain the current challenges facing quick-service brands, the changing consumer preferences and the progressive trends leading the way with innovative solutions applicable across categories beyond food
The cosmetic brand's newly launched site aims to enable a comprehensive beauty ecommerce experience, linking discovery, trial, tutorials and purchasing in an influencer-driven, curated environment
PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education
Personalization takes on new meaning in today's skincare landscape, as brands like Neutragena and Elever marshal tactics like custom skin masks and 3D makeup printing