personalization

Delivery & Logistics Retail Trends Playbook Excerpt: Making The Case For A Data-First Retail Strategy

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three key trends explain the benefits of investing in a data-rich infrastructure and how retailers can best implement it

Fashion & Apparel Apparel E-Tailer Lets Shoppers Create Bespoke Clothing In Real Time

eShakti is enhancing the personalization of its online cx with a tool that lets customers alter neckline, sleeve and hem length in real time

Fitness & Sport How Brands Like Equinox Use Data To Deliver Hyper-Personalized Wellness Advice

Health and fitness brands are enabling customized experiences and tailored lifestyle plans using customer information like DNA or gym habits to help them reach their personal goals

Loyalty & Membership Net-A-Porter Introduces Exclusive Style Trial Program For Loyal Spenders

Net-A-Porter is rewarding top spenders as well as encouraging loyalty with Style Trial, letting customers order 30 items and try them for 30 days, charging only items kept and picking up returns

Brand Activation & Immersion Hilton Hotels Accommodates More Guests With Vegan-Friendly Suite

In an effort to align with more consumers' lifestyles, Hilton designed a suite that is thoroughly vegan, even down to the details of soy-silk curtains and pineapple-leather upholstery

Food & Beverage Coffee Subscription Startup Sends Members Curated Blend Selections

Trade offers weekly and monthly coffee delivery to help newbies and aficionados alike discover new blends from over 400 brands tailored to their preferences and delivered to their door

Beauty Olay Helps Customers Track And Personalize Beauty Regimens With Digital Integrations

P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more

Merchandising & Curation NYRIW Preview: Trunk Club Executive On Enhancing Nordstrom's DTC Strategy

Ahead of the NYRIW site visit, Trunk Club's head of office spoke to PSFK about how the personal styling and wardrobe curation brand helps Nordstrom foster direct relationships with customers with a high-touch, one-on-one service

Advertising StubHub Customers Can Send Giftees Personalized Music Videos

Stubhub is using AI to make custom holiday greeting mixes that accompany ticket gifts, letting customers personalize the song according to their giftee's characteristics and preferences

Packaging & Product Engagement Clinique iD Targets Millennials With Customizable Moisturizer Collection

The skincare brand is simultaneously hoping to offer inclusivity while also providing a more targeted hydration system, launching a collection of 15 options from which customers can choose the best combination for their specific concerns

Health Interview: How Heyday Puts The Human Touch Into Skincare

Adam Ross and Michael Pollak, founders of growing skincare and facial shop mini-chain Heyday, discuss their focus on making expert-led, personalized skincare available to all

Hotels, Hospitality & Travel Luxury Travel Resort Offers Guests Personal Holiday Shoppers

Alohilani Resort launched a package deal for the holiday season that gives travelers access to a personal shopper to purchase gifts from brands like Chanel, Gucci and Tiffany & Co.

Banks, Insurance & Financial Services In-Home Medicare Plan Uses Genomic Testing To Provide Patients Optimal Care

Clover Health partnered with YouScript to offer an innovative in-home primary care program that uses genomic testing to help doctors prescribe the right dosages, reduce side effects and prevent hospital visits

Wellness Weight Watchers Revamps Brand To Reflect Consumer Wellness Focus

The popular weight loss program is changing its name to WW as part of a rebranding that promotes a focus on health and wellness rather than weight, including app upgrades and healthier food options