pet food

Brand Activation & Immersion Whiskas Pet Food's Interactive Voice Assistant Encourages Kids' Curiosity

The cat food brand released a cat-shaped device meant for children that asks questions instead of answering them, encouraging education in their everyday lives

Advertising Purina Street Campaign Tests Dogs' Urine To Assess Health

The pet brand's 'Street Vet' campaign involves a one-of-a-kind billboard that runs tests on dogs' urine to promptly assess their health

Analysis How Brands Like Tesla Are Bringing Owners Closer To Their Pets With Everyday Integration

From PSFK's Engaging Millennial Pet Owners report, here's how innovative brands are helping make pets a part of everyday life, from cat-calming car radios to tech-enabled dog houses

Delivery & Logistics How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food

From PSFK's Engaging Millennial Pet Owners report, here's how four brands are appealing to the young demographic with premium pet food products and services

Consumer Goods Pidan's First Offline Pet Retail Shop Doubles As A Metallic Playhouse For Strays

The digital-native pet brand remade an old Shanghai slaughterhouse into an experiential retail store and playground for stray cats and dogs, featuring a feline-inspired aesthetic that houses the brand's merchandise

Food & Beverage Pet Food Brand Launches Radio Station To Calm Vet-Bound Cats

Cat Calm Radio aims to ease the nerves of pets and their owners using music specifically suited for the biological makeup of felines

Interview Interview: How Human Trends Have Migrated To The Pet Business

Petrics CEO Ed Hall discusses how wellness and fitness tracking trends among humans are influencing products and services for pets

Home Interview: Where The Smart Money Is Going Into Pet Trends

Sector investor David Cunningham describes the trends that he sees leading the pet industry

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