To differentiate themselves in the category, beauty leaders are further personalizing their online shopping experience for virtual customers, providing more relevant information and streamlined journeys
Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands
The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard
P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more
The mass retailer recently acquired Walker and Company, taking its two brands FORM and Bevel under its wing to diversify its offer and reach their customer bases
The P&G cosmetics brand's NYC store will utilize technology like AR and AI to offer customers next-gen experiential shopping and discovery, including a virtual greeter and digital try-on stations that save shoppers time and mess
Safeguard makes it difficult to leave the bathroom with dirty hands.
STORY's revolving concept presents HIS Story for the summer months.
The two megabrands launch a food-truck-like mobile initiative that allows pedestrians to purchase household items via QR codes.
The mega brand was forced to limit their employee access to certain online entertainment sites because of lack of productivity while at work.
The mega brand has announced that it needs to remake its online marketing campaign.
The Tide Smart Bag doubles as a shopping list and has been gaining popularity due to its versatility and eco-friendly emphasis.
In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.