P&G

Beauty P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Consumer Goods Loop Helps UPS, PepsiCo, P&G And More Enable No-Waste Packaging

The circular shopping platform transforms the single-use packaging of everyday items like toothpaste or ice cream into durable and reusable containers, curbing waste by letting consumers use and return rather than discard

Loyalty & Membership Olay Helps Customers Track And Personalize Beauty Regimens With Digital Integrations

P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more

Brand Activation & Immersion Proctor & Gamble Acquires Maker Of DTC Hair And Shaving Brands To Enhance Inclusivity

The mass retailer recently acquired Walker and Company, taking its two brands FORM and Bevel under its wing to diversify its offer and reach their customer bases

Merchandising & Curation CoverGirl Flagship Store Enables AR Product Discovery And Personalization

The P&G cosmetics brand's NYC store will utilize technology like AR and AI to offer customers next-gen experiential shopping and discovery, including a virtual greeter and digital try-on stations that save shoppers time and mess

Technology Soap Dispenser Alarm Shames People Into Washing Their Hands [Video]

Safeguard makes it difficult to leave the bathroom with dirty hands.

Advertising Retail Gallery Space Designs Store Dedicated Entirely To Men [Pics]

STORY's revolving concept presents HIS Story for the summer months.

Retail P&G And Walmart Let Customers Scan And Buy Products Off The Side Of A Truck

The two megabrands launch a food-truck-like mobile initiative that allows pedestrians to purchase household items via QR codes.

Work P&G Bans Use Of Netflix And Pandora In Their Offices [Headlines]

The mega brand was forced to limit their employee access to certain online entertainment sites because of lack of productivity while at work.

Advertising P&G Head Admits Its Digital Strategy Is Failing [Headlines]

The mega brand has announced that it needs to remake its online marketing campaign.

Design P&G's Notepad Grocery Bag Lets You Make Your List On The Outside

The Tide Smart Bag doubles as a shopping list and has been gaining popularity due to its versatility and eco-friendly emphasis.

Gaming & Play Confessions Of A Mad Man: Two Douchenozzles & A Prince -- Douchenozzle Part I

In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.

Home Confessions Of A Mad Man: Bring Back The Birds

In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.

Technology P&G Increases Online Branded Content

P&G's portal, LifeGoesStrong.com, is becoming a replacement for TV soap operas in terms of branded content for the company.