phygital

Video Making Convenience A Currency

Watch MasterCard’s EVP of North America Marketing & Communications speak at PSFK's Future of Retail 2019 Conference on retail’s phygital future

Fashion & Apparel Bonprix Lets Shoppers Navigate Its Store From Their Mobile Devices

Shoppers can use a shopping app in-store to select items in their size, adjust the lighting in the fitting room and make their purchase via Paypal

Beauty Multi-Label 'Phygital' Store Curates Personalized Experience For Shoppers

The Singapore space aims to combine the best elements of both in-store and online retail,  letting customers experience products IRL as well as enjoy gamified onboarding, cashless payment and personalized shopping recs