phygital

Automotive Automotive GPS Platform Waze Is Helping Retailers Anticipate Consumer Needs

The community-driven navigation app launched a proactive shift in strategy that focuses on leveraging data to predict and potentially influence driver needs

Video Emerging Brands Can Feed Customer Cycles With Brick And Mortar

Watch Fifth Wall Ventures partner Natalie Bruss discuss the power of experiential retail for emerging brands at PSFK's Future Of Retail 2019 Conference

Video Making Convenience A Currency

Watch MasterCard’s EVP of North America Marketing & Communications speak at PSFK's Future of Retail 2019 Conference on retail’s phygital future

Fashion & Apparel Bonprix Lets Shoppers Navigate Its Store From Their Mobile Devices

Shoppers can use a shopping app in-store to select items in their size, adjust the lighting in the fitting room and make their purchase via Paypal

Beauty Multi-Label 'Phygital' Store Curates Personalized Experience For Shoppers

The Singapore space aims to combine the best elements of both in-store and online retail,  letting customers experience products IRL as well as enjoy gamified onboarding, cashless payment and personalized shopping recs