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Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
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In this video, Marc Kushner shares why the key to beautiful design is not math or physics, but rather emotional connection.
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Customers want to connect with the people behind a premium product or brand so they can understand the product better, argues Adam Pritzker of Assembled Brands
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