Pinterest

Analysis Beauty Mainstays Like Sephora Are Upgrading The Digital Experience With Choice Curation

To differentiate themselves in the category, beauty leaders are further personalizing their online shopping experience for virtual customers, providing more relevant information and streamlined journeys

Advertising Visitors To Central Park, Santa Monica Pier And More Can Scan Macy's Popups For Shoppable Ensembles

The department store's out of home campaign features QR codes in popular tourist destinations for passersby to scan with their phones to access curated Pinterest boards of location-tailored outfits

Beauty Pinterest Enhances 'Shoppability' With Full Ecommerce Automation

Pinterest is moving to completely automate its ecommerce Shop the Look function, marshaling AI to scale across the billions of images it shows Pinners

Consumer Goods Pinterest Surveys Top Searches To Project Food Trends For 2019

Based on top consumer food searches across its platform, Pinterest revealed its projections for trending foods in 2019, showcasing healthy, sustainable meals with unusual ingredients

Brand Activation & Immersion PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off

Before speaking at PSFK's Future of Retail 2019 Conference on January 16, Amy Vener of Pinterest shares key insights on how the social inspiration platform is helping brands bring the discovery stage of shopping to ecommerce, as well as why visual search is the future of digital retail

Automotive Jaguar E-PACE Fans Can View The Latest Model In A Mobile Holiday Window

The luxury auto brand is innovating on the New York City tradition of holiday windows, featuring a traveling window display of its newest E-PACE model as well as Pinterest pins that let fans experience the activation digitally

Events DTC & The Future Of Retail: A Look At PSFK's 2019 Conference Speakers

New York Retail Innovation Week's cornerstone event will include senior speakers from Eileen Fisher, Bonobos, Pinterest and more

Fashion & Apparel Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Features How Retailers Like Amazon Are Using Curation To Recommend Gifts

Once online-only retailers are using a mix of physical and digital retail strategies to merchandise an assortment of products for the holiday season, helping guide customers toward the most relevant options

Home Interview: Casaza's President On Building A New Kind Of Home And Design Inspiration Platform (With Help From HGTV's Property Brothers)

This platform challenges competitors such as Pinterest and Wayfair by connecting customers with the opportunity to purchase products from design adds and offering concepts developed by industry experts

Retail Macy's Holiday Popups Offer Shoppers AR Makeup Counters, Instagram Gift Carousels And More

The retailer is looking to personalization, shoppable virtual and physical popup experiences and social media integrations with the likes of Pinterest and Instagram to engage and assist holiday shoppers

Merchandising & Curation Google Lens Enables Web Surfers To Identify And Shop Image Content

The tech giant's latest upgrades to its image recognition app will enable those browsing Google Images to trace an item they like in a photo and receive identification as well as purchase details

Design Lowe's Shares Transactional Data With Pinterest To Enable Tailored Content

The home improvement brand is partnering with the inspiration platform to drive customers down the purchase path as they browse idea boards

Banks, Insurance & Financial Services Chase Bank Uses Pinterest Boards To Attract Home Loan Customers

The financial brand is partnering with the creative inspiration platform to design personalized idea boards for home projects that allow clients to apply for a loan directly

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