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Matt Johnson brings his accomplished entrepreneurship and creative enthusiasm to GoKart Labs, a digital innovation company where he serves as VP of Products and Services. GoKart Labs helps nurture businesses by utilizing digital tools and collaborative, creative enterprises. Matt is passionate about product strategy and human-centric team leadership.


As the founder of the iStrategy Labs, digital agency Peter develops solutions for clients’ problems that bring to life the online and offline world. iStrategy Labs work includes a retrofitted fridge at SXSW that required 10 people to check-in to the appliance before being able to get the beer inside. Peter is widely known for his marketing acumen coupled with a deep technical background, and a focus on community building. His client work includes brands like Disney, ESPN, ABC, NPR, PBS, GE, Microsoft, NASDAQ, Intel, GEICO, American Eagle Outfitters, Pinkberry, Honest Tea, Coca-Cola, Crate & Barrel/CB2, Chase, Rosetta Stone, The US Army, Deloitte, McKinsey, Volkswagen, Audi, Ford, Hilton, Double Tree, Embassy Suites Hotels, Marriott, Sweetgreen and more.

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