Shuhei is the president of worldwide studios for Sony Computer Entertainment. As the first business development member of Sony’s Playstation team in 1993, he has gone forth to help build the Playstation brand into one of the world's most successful gaming consoles for over 20 years. He was instrumental in expanding the gaming platform beyond that of the traditional Japanese game publishers to a more international platform. Currently, he oversees all of Playstation’s game development worldwide. Shuhei incorporates social media into his routine by fielding questions and engaging in discussions about the Playstation platform on a daily basis. He considers himself to be the “unofficial customer service”.