podcast

Podcast: Reimagining Brick And Mortar In The Digital Age

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Brand Activation & Immersion Intersport And Nike Target Runners In Training With Podcast Launch

This partnership aims to amplify commerce with content, recognizing trends in advertising, customer engagement and branding to offer runners engaging and supportive resources

Podcast: How Social-Savvy Brands Win

In this episode, executives at Reddit, Floyd, Snapchat and Johnson & Johnson discuss how they leverage key aspects of social media and social commerce in their retail strategy

Podcast: How Mastercard Caters To Retail's Phygital New World

In this episode, Mastercard EVP of North America Marketing & Communications, Cheryl Guerin, explains the key components of a hybrid digital-physical retail experience, as well as why Mastercard is dropping the name from its logo to let the symbol speak for itself

Podcast: How A Men's Parenting Site Used An Experiential Popup To Drive Engagement

In this episode, CEO of online media brand Fatherly shares how his publication uniquely blends content with commerce, as well as how a recent real-life popup served to further drive engagement and conversions

Podcast: YourStudio On The Post-Instagram Retail Experience

In this episode, founder of London-based design agency YourStudio explains how retail is moving into an era of valuing experiences over selling products, and why stores should prioritize the creation of authentic interaction that goes beyond social media 'share-ability' to offer immersive, dynamic moments

Beauty Guerlain Launches Scent-Inspired Digital Radio App

This French radio station app is an attempt from LVMH's Guerlain to build a new sensory community based on memories of scent

Entertainment How Publications Like Vanity Fair Are Using Paywalls To Provide Exclusive Access

Media publications encourage subscription purchasing  by offering in-depth and inciting content behind a paywall

Podcast: China, The World's Retail Lab

In this episode, PSFK shares top insights from its latest debrief spotlighting China’s leading retail and CX innovators, and explains how the future of global retail is taking place in China today

Podcast: How A Shopping Platform Drives Commerce With Personal Recs

In this episode, PSFK finds out how MASSE is helping consumers wade through the overabundance of items available online and avoid unreliable reviews by enabling social commerce between friends and family

Podcast: How A Charitable Gift Registry Caters To Modern Nuptial Demands

The Good Beginning is an online gift registry that helps today's consumers parlay the generosity of their celebrations into charitable donations, responding to shifting values in the gifting industry

Podcast: How Retailers Are Optimizing Last-Mile Delivery

In this episode, listen to PSFK share highlights from in-depth research on the last-mile delivery space, exploring a new ecosystem inspired by shoppers’ demands for quick, flexible delivery capabilities—and the retailers who are successfully meeting these needs.

Podcast: Why REI Is Opting Out Of Black Friday To Build Its Brand

In this episode, REI's EVP details how the brand is fostering engagement by putting purpose before profit, instead prioritizing customer wellness to drive value

Podcast: Why A Digitally Native Beverage Co Made The Leap Into Brick And Mortar

In this episode, Dirty Lemon founder and CEO Zak Normandin shares how his health-focused drink brand is opening a text-to-order, checkout-free store in New York city