point-of-sale

Analysis How Retailers Like Guess Are Personalizing The Shopping Experience In Real Time With Contextual Targeting

From PSFK's Shopper Data Debrief, here's how today's leading brands are using RFID and related technologies to provide relevant recommendations and assistance in real-time

Beauty How Retailers Like MAC Are Motivating Shoppers To Share Data With Mobile Recognition

From PSFK's Shopper Data Debrief report, here's how three innovative retailers are retaining valuable shopper data by bridging the digital-physical divide, synching shoppers' phones with the store experience

Brand Activation & Immersion Op-Ed: Why Retailers Must Bring Their In-Store Experiences Back To The Future

Direct-to-consumer brands embrace old-fashioned brick and mortar, meanwhile inspiring legacy retailers to create immersive retail playgrounds that merge curation with technology

Automotive How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Banks, Insurance & Financial Services Interview: How Mastercard Is Investing In A Sonic Identity To Immerse Customers In Its Brand

Mastercard chief marketing and communications officer speaks to PSFK about the company's evolution in accordance with consumer behavior, transforming its logo into a sonic-visual experience and dropping its written name to better suit today's retail environments

Fashion & Apparel Interview: How Social Shopping Platform Countr Is Empowering Fashion-Forward Consumers With Authenticity

Countr is a social media mobile app where consumers can showcase their style, purchase product directly from their feed and make real money for engagement, leveling the influencer playing field

Features How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM

From PSFK's Retail Trends Playbook 2020, made in partnership with Microsoft, here's how three brands are delivering quality personalization through channel-to-channel synchronicity

Food & Beverage How Airports Like LAX Are Using Automated Services For Frictionless Experiences

Using a mix of app-enabled, data-driven and seamless technology, airport retailers are creating frictionless experiences for busy pre-boarding customers

Merchandising & Curation Instagram Shoppers Can Check Out Without Leaving The App

The feature allows Instagrammers to browse and purchase items from inside the app, and includes brands like Nars, H&M, Dior and more

Consumer Goods How Retailers Like Sam's Club Repurpose Physical Spaces For Fulfillment & Frictionless Checkout

Retailers are rethinking the use of the physical store, replacing cash wraps with mobile checkout and utilizing excess space for online order fulfillment

Grocery, Convenience & Supermarket JD.com Debuts AI-Enabled, Cardless Checkout For Circle K Shoppers

The online retailer partnered with Fung Retailing Group to launch an AI-powered contactless checkout capability for retail stores, using image recognition tech to help Hong Kong shoppers scan and pay faster

Post Purchase Service & Support Walmart Optimizes Returns With Personal In-Store Hosts

The American retailer is aiming to improve its post-purchase experience by letting customers make returns via a consumer host placed at the store's entrance to further streamline the process

Packaging & Product Engagement Sam's Club Enhances Mobile Checkout With Computer Vision Feature

The big box retailer hopes to further streamline the shopping experience by offering customers mobile checkout that uses machine learning to identify items, eliminating barcode scanning altogether

Shopper Education & Assistance How Brands Like Eloquii Maintain Shopper Engagement Beyond The Store

Retailers are extending their reach beyond the physical store, keeping customers engaged via apps, chatbots and personalized concierge service