Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee
Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology
CEO of Meural shares how digital positively impacts the consumption of visual culture for those that don’t have regular access to it
Pokémon Go has shone a spotlight on AR, but it’s the fully-immersive worlds of VR and hyper reality that represent the future
Gamers could soon be able to search for local trainers and coordinate meet-ups
The collision of real and virtual worlds will cause problems as AR gaming grows
The game looks to integrate the iconic videogame creatures into users' actual surroundings
The Pokemon GO Plus watch buzzes when a Pokemon is nearby in the upcoming augmented reality smartphone game.
The Pokémon Challenge lets people compete to become their next employee or Pokemon Master.