The company partnered with Polar Bears International to get a glimpse of the animals in their natural habitat.
'Meltdown' features blocks made of ice and players must guide a polar bear family to safety across them as they slowly disappear.
App by Leo Burnett Chicago has users start snowball fights with Facebook friends to help save the Polar Bear.
Iconic characters get a cinematic makeover by the famous director.
The brand aims to raise awareness and funds to support WWF's conservation efforts.