pop up

Brand Activation & Immersion Banana Bread Startup Raises Brand Awareness While Reducing Waste With Pop-Up Exchange

The Amsterdam-based popup invited customers to bring in their old bananas in exchange for a free slice of the brand's homemade banana bread

Beauty Macy's 'STORY' Concept Offers A Narrative-Driven Store Experience

The department store is launching a store exhibit that brings the concept of editorial curation to life, featuring a rotating set of merchandise centered around a chosen theme and live events

Analysis How Brands Like Dirty Lemon Engage Consumers With Immersive Sampling

Innovative, digital-first brands are reaching consumers by offering easy and entertaining ways to sample food and beverage products

Fashion & Apparel NYRIW Preview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies

Ahead of a panel on Rethinking Retail Real Estate, the retail startup's CEO, Mohamed Haouache, lends his insights on enabling short-term retail for brands like Hermes, Google, L'Oreal and more, as well as on China's fast-growing place in the future of retail (physical and otherwise)

Merchandising & Curation Simon Malls Rotating 'Store In A Store' Offers Shoppers Tech-Focused Experiences

Not unlike b8ta's tech-oriented concept stores, Simon's Launchpad retail platform will highlight a curated selection of new products, serving to gauge consumer demand as well as provide experiential shopping to incentivize mall visits

Home How Luxury Brands Like Fendi And Sephora Are Engaging Customers With Immersive Pop-Ups And Conventions

From Roman piazza-inspired pop-ups to 'phygital' interactive experiences, retailers are continuing to develop immersive activations that showcase as well as educate consumers on the latest product offerings

Delivery & Logistics Interview: Storefront CEO On The "Phygital" Retail Experience Of The Future

In the second part of this interview, the retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)

Post Purchase Service & Support Fashion Startup Helps Consumers Host Their Own Home Pop-Up Shop

The fashion start-up is piloting a business model that will bring pop-up shops to people’s homes, encouraging a literal kind of social shopping and DTC commerce

Fitness & Sport Bloomingdale's Updates Its 'Retail As Theater' Legacy For Modern Shoppers With Rotating Experiential Pop-Ups

In a move to bring excitement and 'cultural relevance' to its  stores, the retailer launched 'Carousel' pop-ups in select locations that let consumers experience the fast-fashion turnover, or streetwear 'drop' concept, within a traditional department store setting

Advertising Banana Republic Fashion Week Pop-Up Mixes Social And Experiential Commerce

Banana Republic is partnering with Bumble and PopSugar to host a Bumble Hive NYC at its flatiron flagship store, offering visitors a panel with Bumble creative heads amongst the retailer's wares

Food & Beverage Digital Time Capsule Engages Philanthropic Festival-Goers One Year Later

PSFK explored Tito's pop-up at Governors Ball to see how the brand is bringing fans into its social impact mission through video-recorded commitments

Entertainment Netflix Pop-Up Lets Fans Step Into Their Favorite Shows

The streaming platform created an immersive, Instagram-friendly exhibit with backdrops and props from its most popular shows, providing fans with an engaging experience to help promote its content

Retail Blue Apron Steps Out Of The Box With An Interactive Pop-Up Shop

The multi-week installment in New York includes cooking classes and talks from celebrated chefs

Advertising Google Created An AI-Powered Mini Golf Course To Promote Its Home Speakers

Google's mini golf pop-up lets players interact with its voice assistant, enhancing the put-put experience while demonstrating the tech giant's connected-home prowess