pop-up shops

Brand Activation & Immersion Hotel Chain Offers Its Guests Co-Branded Events With Abercrombie & Fitch

Hospitality company Sbe is extending its shopping and entertainment options for guests while helping the clothing brand reach new audiences, launching activations such as VIP events and specialty pop-up shops

Brand Activation & Immersion B2C Conference Connects Participants To Brands With Creative Activations

Trend show Bread & Butter by Zalando creates a platform for brands and consumers to directly interact with each IRL and also digitally, offering business-to-consumer experiences in the form of pop-up shops, masterclasses and an e-commerce platform