Ahead of speaking on the panel IRL Retail Design in a Digital Age, Whereabout founder and creative director Gabriela Baiter explains how the studio helps digitally native brands as well as retailers like Uber and Floyd enable dynamic, interactive, memorable experiences that foster community and drive engagement
At a popup shop showcasing its classic and newly launched fragrances, the French luxury brand offered visitors an interactive and dynamic way to discover its products, including a fragrance fountain, mantra wall and a surround-sound diamond immersion chamber
People visiting The Lifestyle Lab can get a fast and painless health checkup using brand new scanning technology as well as try out healthy foods and fitness programs
The Body Building collection doesn't accommodate sofa lounging — replacing rest with inspirational, luxurious and neon pieces
Customers pay for products with social currency at the money-free London pop-up
Vayable's pop-up office has moved from Paris to New York City to get closer to their biggest US market.
Pop-up gallery houses the installation that mapped riders moves and made them into three-dimensional objects.
The california borough's historic downtown has been in decline for years, but POPUPHOOD is changing that with a series of local retail experiments.
'PlayMo' aimed to be a place for urban dwellers to meet, spend time, and play.
A temporary exhibition opened last week in NYC at the site of a former downtown Tower Records store.