porsche

Automotive Porsche 'Second Skin' Lets Drivers Design Custom Wraps Virtually

Vehicle owners can show off their passion for art, design or racing with the click of a button thanks to a virtual configurator that applies personalized livery design to any Porsche

Packaging & Product Engagement Porsche Personalizes Its Drivers' Carbon Footprint Reduction

The luxury auto brand's carbon calculator gives each Porsche driver a personalized donation rec to support climate-related projects that reduce CO2 emissions

Analysis How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Brand Activation & Immersion Report Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

Delivery & Logistics Volkswagen Customers Can Build Their Own e-Golf Car

Buyers can opt to experience assembling their new e-Golf alongside professionals, and get a behind-the-scenes look at Volkswagen engineering

Post Purchase Service & Support Audi Designed A Popup Charging Station For Any EV Drivers

In promotion of electric vehicles in general as well as its recently launched e-tron, the automaker offered San Francisco drivers a fully functional service station, including a concierge, demonstrations and a cafe

Banks, Insurance & Financial Services BMW Partners With Blockchain Startup To Increase Lending Options For Car Buyers

Blockchain service Bloom offers a more secure assessment of credit worthiness and the ability to obtain loans from both traditional and digital currency lenders, helping the auto brand increase flexibility for customers

Consumer Goods Is Amazon Tiptoeing Into The Car-Dealership Business? Expert Weighs In

Bill Chidley, partner at retail and automotive design agency ChangeUp, shares insights with PSFK on why the used-car market, and a potential 'Whole Foods-style disruptive move,' should have the industry keeping the e-tailer on watch

Automotive Tesla Owners Can Have Their Vehicle Repaired At Brand's Own Auto Shops

Tesla is taking steps to expedite the repair process as well as drive brand value by offering its own body repair centers, encouraging brand engagement and loyalty with customers

Loyalty & Membership BMW M Fans Can Share Experiences On Its Digital Social Platform

BMW M's 'M Town' aims to tap the power of online communities by designing its own branded social platform, encouraging 'citizens' to interact, share original videos and purchase exclusive merchandise

Delivery & Logistics Tesla Gets In-Demand Model 3 To Customers Faster With Internal Delivery Division

Rather than partner with an outside agency, electric car company Tesla is developing its own delivery division to help meet the surging consumer demand for its new model, and is streamlining the buying process further with a 5-minute “Sign & Drive” program

Loyalty & Membership BMW's In-Car Voice Assistant Will Learn Driver Tendencies And Offer Suggestions For Optimal Drives

Bucking the trend of automakers partnering with assistants like Amazon's Alexa, BMW's own AI device will be available in 23 languages and in 10 major consumer markets, letting drivers turn on their HVAC system, adjust the lighting and change music via voice

Store Experience & Design Volkswagen's Last-Chance-To-Buy Auctions Help Push Premium Cars Online

Volkswagen Financial Services U.K.  launched specifically-timed auctions every Thursday to offer auto dealers the chance to buy cars at discounted prices from its unsold stock

Hotels, Hospitality & Travel BMW Partners With Pop-Up Hotel To Provide Guests With Shuttle Service

The automaker's latest brand activation involves offering a BMW i3 shuttle that provides a luxurious and sustainable transportation option for those staying at Munich's Lovelace hotel, which also doubles as a meeting forum for BMW employees

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