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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
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Jonah is the founder and CEO of BuzzFeed, a social news and entertainment company that publishes a mix of breaking news, entertainment, and shareable content. After co-founding The Huffington Post, Jonah launched BuzzFeed as an experimental lab focusing on tracking already viral content and creating content that people want to share. Since its launch in 2006 BuzzFeed has grown to employ over 900 people worldwide and provide enticing content to more than 200 million unique visitors/month and 1 billion video views/month. Buzzfeed editors creating shareable lists and reporters cover everything from politics to long-form feature articles as well as international news. BuzzFeed also pioneered social advertising to build shareable campaigns for the world’s leading brands. Before BuzzFeed, Jonah experimented with viral projects and studied how information and ideas spread through the web. Jonah is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design.

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Layne Braunstein is the executive creative director and founder of Fake Love, an experiential agency that focuses on immersive commercial and artistic visual storytelling. In 2012, Fake Love collaborated with Marc Jacobs design team to create 4 unconventional interactive storefront window installations for the holidays.  The ‘Winter Windows’ were both engaging and festive featuring familiar holiday characters that mimicked the motions of the users interacting with it. Layne has 20 years of experience in both interactive and visual effects production.

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