post-purchase service & support

Brand Activation & Immersion PSFK Book Launch: 'Retail Today' Presents 10 Steps To Strategizing The Customer Experience Journey

In our new book, author and PSFK founder Piers Fawkes presents a 10-step approach to strategic retail for a transforming landscape, breaking down the key points before, during and after sale to engage today's consumers and exploring best practices to do so

Automotive Aston Martin's New Design Service Will Build Bespoke Homes For Owners' Cars

The luxury auto brand's 'Galleries and Lairs' service creates high-design environments like garages for customers to optimize their car storage and display

Analysis Why Brands Like L'Oreal Are Letting The Consumer Become The Creator

Here's how top home goods retailers are empowering fans to create, replenish or initiate a transparency-first manufacturing process by supplying them with the ingredients and info for at-home crafting

Features How Brands Like Moona Help Customers Get A Good Night's Sleep Through AI

Tech-savvy brands are incorporating AI into home devices to adapt to consumer sleep habits and improve each night's rest

Banks, Insurance & Financial Services ING Bank Introduces Branch Designs Meant To Feel Like Coming Home

The financial giant unveiled new branches in Spain, the Netherlands and Belgium that are designed to provide customers with the comforts of home, including living room-like waiting areas and places for kids to play

Cafe & Restaurant Top Food Service Retailers Like Shake Shack Are Elevating Their CX With Data & Analytics

From innovation kitchens that collect consumer feedback in real time to giving guests control over their data sharing, food industry innovators are enhancing their service through new types of data collection and analytics

Interview An Electric Scooter Company Makes The Case For Ownership In A Ride-Share Economy

PSFK scores an inside look at Boosted, an electric vehicle ecomm disrupting the current rideshare and rental transportation trends, providing urban commuters with a more reliable last-mile alternative

Delivery & Logistics PSFK's New Innovation Report On Food Service Offers Key Lessons For All Retailers On How To Perfectly Deliver On Personal Tastes

From frictionless ordering and dynamic menus to optimized delivery, food service operators are leveraging technology to create a more dynamic customer experience

Post Purchase Service & Support 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Hotels, Hospitality & Travel How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives

In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules

Health Deodorant Company Uses Customer Service AI To Monitor Social Media

Schmidt's Natural is using Alexander, an AI program that monitors social media in order to have personalized conversations with customers and collect data

Children Ways Top Brands Like Apple Are Promoting Digital Balance To Support Kids' Wellbeing

From mainstream to startup, tech brands are taking responsibility for the consequences of their products, promoting wellness with functions like time limitations and relaxation-focused content

Food & Beverage Responsive Rewards Programs With Agile Incentives Offer New Customer Loyalty Opportunities For Firms Like Starbucks

From PSFK's Loyalty Debrief report, here's how three of today's top brands are increasing efficiency and flexibility in their benefits programs to encourage long-term consumer participation

Gaming & Play How Brands Like Subaru Are Fostering Independence In Kids With Outdoor Sanctuaries

From PSFK's Back-To-School Deck, here's how two retailers are enhancing their value by promoting an active, playful lifestyle for kids with intricate playgrounds and adventures