A car that defined efficiency and practicality now has a new sense of style thanks to Toyota's focus on design distinction
A bold initiative from Google curates best-in-class examples of digital campaigns.
The latest version of world's best-selling hybrid will top the competition
The automobile company showcases the funny side of moving forward after a layoff in their new Prius holiday campaign.
The new format on iPad is intended to grab attention with interactivity and videos.
After the earthquake in Japan devastated many of Toyota's suppliers, the company has decided to prioritize Prius production.
Automakers have made attempts to create more environmentally friendly factories before. Subaru even leveraged its zero landfill factory in Indiana as part of an advertising campaign. But Toyota looks to have raised the bar to a new height by engineering two new flowering plants to help clean the air at its Toyota City factory in Japan.
We've envied past collaborations Good Magazine have made with Starbucks and Lexus - and this one follows a similar theme: that they create a special Good Magazine content to create an inspirational experience for the reader and also helps sell a few cars.