Design Why Buying a Prius is No Longer a Rational Purchase

A car that defined efficiency and practicality now has a new sense of style thanks to Toyota's focus on design distinction

Luxury 10 Stories You Need To Know Today

Paris smog rivals Beijing's and how Tesla is winning over Prius stories for today.

Advertising 10 Top Digital Campaigns By Auto Brands In The Creative Sandbox Archive

A bold initiative from Google curates best-in-class examples of digital campaigns.

Innovation 'Transparent' Car Has No Blind Spots

Image projection technology helps drivers "see through" a car's back seat to reveal hazards behind them.

Innovation Toyota Predicts Plug-in Prius Will Be More Efficient Than The Chevy Volt [Headlines]

The latest version of world's best-selling hybrid will top the competition

Design Buy 3D Printed Products From The Trunk Of A Prius

Young technology and designer enthusiasts hit the interstate in search of a profitable use for one of the latest electronics to hit the market.

Advertising Toyota's 'Life After Santa' Campaign Shows Reindeers' Lives After Layoff

The automobile company showcases the funny side of moving forward after a layoff in their new Prius holiday campaign.

Toyota's Prius V Grabs 40% Of Yahoo's Living Ad Format [Headlines]

The new format on iPad is intended to grab attention with interactivity and videos.

Luxury Toyota Makes Prius A Priority In Fight To Climb Back [Headlines]

After the earthquake in Japan devastated many of Toyota's suppliers, the company has decided to prioritize Prius production.

Technology Turn Your Prius Into A Racecar

The basic and functional four-door gets a stylish aerodynamic upgrade.

Innovation 2011 Detroit Auto Show: Prius C Concept

Toyota reveals several vehicles which will expand their Prius brand including a city car concept.

Technology Toyota's Ideas For Good

Toyota recently introduced a social innovation campaign that invites participants to imagine new uses of technology outside of the automotive world.

Advertising Toyota Creates Flowers to Clean Prius Factory Air

Automakers have made attempts to create more environmentally friendly factories before. Subaru even leveraged its zero landfill factory in Indiana as part of an advertising campaign. But Toyota looks to have raised the bar to a new height by engineering two new flowering plants to help clean the air at its Toyota City factory in Japan.

Luxury Branded Content: Good Magazine's Flyer For Prius

We've envied past collaborations Good Magazine have made with Starbucks and Lexus - and this one follows a similar theme: that they create a special Good Magazine content to create an inspirational experience for the reader and also helps sell a few cars.