Private Label

Beauty P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Advertising How Innovative Beverage Retailers Like Johnnie Walker Are Enabling Immersive Brand Experiences

From beer-themed airliners to experiential retail stores, here's how today's leading beverage brands are driving engagement with customers

Delivery & Logistics Walmart Targets West Elm's Audience With Affordable Furniture Line

The retailer is introducing MoDRN, a 650-piece line that will offer millennials a modern aesthetic at discounted prices

Consumer Goods Walmart Offers Holiday Shoppers Private-Label Tech Accessories Line

Helping further diversify its holiday gifting selection, the American retailer launched its own tech accessories brand, comprising design-led items like lightning cables, charger-equipped backpacks, travel bags and more

Food & Beverage Why Private-Label Brands Are Going Premium

Store brand innovation is re-shaping consumer connection with traditional name brands through enhanced packaging and healthier ingredients, tapping consumer desire for convenience and their trust in retailers

Fashion & Apparel Fashion Ecommerce Platform Launches Data-Driven Private Label

Last-season luxury goods etailer Yoox is joining the band of ecomms launching their own private labels with its 8 by Yoox line, designed using AI analysis to fill key gaps in its inventory and curate selections based on current and emerging consumer trends

Brand Activation & Immersion JC Penney's Private Label Brand Targets Socially Connected Moms

Hoping to tap the popularity of 'mommy bloggers' this holiday season, the department store is using influencer partnerships and shoppable social media functions to promote a family-friendly private label targeted towards moms on Instagram

Grocery, Convenience & Supermarket Sainsbury's Store Revamp Offers Shoppers Beauty And Fragrance Departments

In an effort to make one-stop shopping possible, the grocer is expanding its store inventory to include dedicated beauty and skincare spaces, even providing customers with in-house beauty advisors and vegan products

Merchandising & Curation Target Offers Shoppers Affordable Womenswear For The Office

Prologue, Target's fifth in-house fashion line, will focus on affordable workplace fashion for women, featuring a wide range of sizes and flexible pieces for mixing and matching

Fashion & Apparel Kroger Offers Shoppers In-House Clothing Brand To Differentiate And Enhance Its Grocery Aisles

The supermarket chain launched Dip, its own apparel collection that aims to take the guesswork out of dressing for consumers, upping Kroger's mix of exclusive merchandise in the highly competitive grocery sector