procter & gamble

Advertising P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Loyalty & Membership Tide Launches 'Uber Of Dry Cleaning' Mobile Laundering Service

Procter & Gamble's Tide brand is moving beyond its leading laundry detergent products into direct-to-consumer services with the launch of its on-demand dry cleaning app and franchise

Health Amazon Places Procter & Gamble Mobile Video Ads In Search Results

The retailer's premium ad product helps direct customers to a range of merchants' Amazon storefronts

Home Walmart Bus Stops Allow Shopping During Commute

QR codes lets bus riders pick up a few things on the way home using their phones.

Design Frog: Procter & Gamble Says Emotional Connections Are Crucial For Branding

Mindsharing chats with Phil Duncan, Global Design Officer at the major multinational consumer goods corporation.

Technology P&G Bans Use Of Netflix And Pandora In Their Offices [Headlines]

The mega brand was forced to limit their employee access to certain online entertainment sites because of lack of productivity while at work.

Advertising P&G's Coupon Copy Fail

What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective?

Innovation Branded Entertainment: P&G And Walmart To Continue "Family Movie Night"

The success of their made-for-TV movies means five more will air on NBC this year.