procter & gamble

Advertising P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Loyalty & Membership Tide Launches 'Uber Of Dry Cleaning' Mobile Laundering Service

Procter & Gamble's Tide brand is moving beyond its leading laundry detergent products into direct-to-consumer services with the launch of its on-demand dry cleaning app and franchise

Beauty Olay Helps Customers Track And Personalize Beauty Regimens With Digital Integrations

P&G recently debuted various connected beauty devices for multiple brands, several of which will help subsidiary Olay's customers track skin health through high-resolution selfies on its Skin Decoder, virtually trial products on the the Whips Simulator and more

Brand Activation & Immersion Proctor & Gamble Acquires Maker Of DTC Hair And Shaving Brands To Enhance Inclusivity

The mass retailer recently acquired Walker and Company, taking its two brands FORM and Bevel under its wing to diversify its offer and reach their customer bases

Consumer Goods P&G's Hair Quiz Collects Data By Matching Consumers To Relevant Products

HairCode sorts customers into 144 permutations of hair personalities and accordingly suggests P&G products available at stores like Amazon, while also connecting customers over social media and capturing data for targeted advertising

Health Amazon Places Procter & Gamble Mobile Video Ads In Search Results

The retailer's premium ad product helps direct customers to a range of merchants' Amazon storefronts

Interview Interview: Reinventing Luxury For The Modern Consumer

Adam Pritzker, founder and CEO of Assembled Brands, shares his insights on building consumer-focused brands before taking the stage at our CXI 2018 conference

Advertising Old Spice Managed To Stuff An Entire Blazer Into A Magazine

GQ readers can pull a paper sport coat doused in cologne from the pages of the magazine's April issue

Retail Connected Product Experts: How Consumer Brands Can Build A Smarter Product

Curt Schacker and Ryan McManus from EVRYTHNG discuss how just-in-time replenishment is creating a new competition for subscription models

Home Walmart Bus Stops Allow Shopping During Commute

QR codes lets bus riders pick up a few things on the way home using their phones.

Design Frog: Procter & Gamble Says Emotional Connections Are Crucial For Branding

Mindsharing chats with Phil Duncan, Global Design Officer at the major multinational consumer goods corporation.

Technology P&G Bans Use Of Netflix And Pandora In Their Offices [Headlines]

The mega brand was forced to limit their employee access to certain online entertainment sites because of lack of productivity while at work.

Home P&G's Coupon Copy Fail

What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective?

Innovation Branded Entertainment: P&G And Walmart To Continue "Family Movie Night"

The success of their made-for-TV movies means five more will air on NBC this year.