Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

IKEA Israel created thirteen simple additions to its furniture, like zippers and grippers, as well as accompanying video content to help customers with disabilities better use its products

The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

The retailer sends select invitations to shoppers to join its secret product development community, letting members collaborate with Target designers and see their ideas manifest in stores, a practice that takes consumer-informed R&D to the next level

The beauty brand contributed to a collection of upcycled furniture at NYCxDesign 2018, where the pieces constructed from used plastic bottles married sustainability and style while representing an exercise in design for circularity

PSFK caught up with Janett Liriano and Madison Maxey, the visionaries behind fabrics that can heat, light, sense and gather data

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference

Maude, which launched this month, makes sex products with a minimalist design that amplifies inclusivity and simplicity

Known for its use of innovative performance materials and online-only retail model, Outlier shares insights into paving a path for many direct-to-consumer apparel brands to come

A series B round of funding bets big on this rapidly growing edtech disruptor