Product Design

Analysis Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Beauty Interview: Flamingo's DTC Personal Care Is The Harry's Shaving Experience For Women

General manager of the DTC and wholesale women's razor brand Flamingo explains how she applied experience at Harry's to fill a gap for quality yet affordable shaving among female consumers

Design IKEA Gives Customers Product Hacks To Simplify Use

IKEA Israel created thirteen simple additions to its furniture, like zippers and grippers, as well as accompanying video content to help customers with disabilities better use its products

Fashion & Apparel Victoria's Secret Appeals To Premium Consumers With Luxury Label Partnership

The American lingerie retailer is partnering with French upscale brand LIVY for a premium line to help upgrade its image in a market filled with niche and direct-to-consumer competitors

Brand Activation & Immersion How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Loyalty & Membership Target Invites Consumers To Co-Create Products Using A Secret App

The retailer sends select invitations to shoppers to join its secret product development community, letting members collaborate with Target designers and see their ideas manifest in stores, a practice that takes consumer-informed R&D to the next level

Home Glossier's Empty Beauty Bottles Become A Furniture Collection

The beauty brand contributed to a collection of upcycled furniture at NYCxDesign 2018, where the pieces constructed from used plastic bottles married sustainability and style while representing an exercise in design for circularity

Interview Interview: Designing Products That Do More For Us

PSFK caught up with Janett Liriano and Madison Maxey, the visionaries behind fabrics that can heat, light, sense and gather data

Technology How Emotion Tracking Provides Insight Into Consumer Behavior

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Entertainment Interview: How Viacom Is Evolving With Audiences

Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference

Gen Z This Startup Is Un-Gendering Sexual Wellness Products

Maude, which launched this month, makes sex products with a minimalist design that amplifies inclusivity and simplicity

Closing The Pleasure Gap with CXI

Dame Products founder Alexandra Fine tells us about her mission to openly empower the sexual experiences of womankind.

Features Interview: DTC Pioneer Outlier Looks Back On Ten Years Of Menswear Innovation

Known for its use of innovative performance materials and online-only retail model, Outlier shares insights into paving a path for many direct-to-consumer apparel brands to come

Retail Harnessing The Power Of The Crowd For A Social Online Learning Platform

A series B round of funding bets big on this rapidly growing edtech disruptor

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