Joe Gebbia is a multi-disciplinary designer, creative entrepreneur, and global explorer. He is the co-founder and CPO of Airbnb, which began in 2008 out of the necessity to pay his rent. What started as three airbeds, a pop-tart breakfast, welcoming hosts and an insider’s guide to the city, is now a global phenomenon of hospitality, human connectivity and economic stimulation. With an eye for simplicity and an appreciation of craft, Gebbia leads the team in creating imminently marketable products. The results are cutting-edge yet useful tools that impact the user’s experience from the moment of online contact to the end of their physical stay.

Having joined Salesforce after they acquired gravitytank, Nadeem is not the Director of Innovation and Design at Salesforce Ignite, a customer-activation arm of the top-ranked CRM platform. Using the experience he's garnered while working across technology, healthcare and startups verticals, Nadeem helps to uncover insights for organizations like Salesforce, and Samsung, Google, and Hyatt in the past.

Designers need to stop focusing on features and return to the linguistics of products to spur real innovation.

Yves Béhar share with PSFK Conference SF how marketing has lost its effectiveness in this hyper-connected world.