product engagement

Fashion & Apparel Marks & Spencer Aims To Reduce Returns With Fitting Technology

The U.K. retailer partnered with tech co Texel for 3D-scanning technology that lets mobile and store shoppers create digital avatars for perfect fits

Brand Activation & Immersion Nike's One-Day Snapchat Release Gives World Cup Fans Exclusive Merch Access

Nike created a one-day-only Snapchat filter that let consumers virtually try on and swipe to purchase jerseys for the U.S. Women's Soccer team

Fitness & Sport Nike Fit Helps Sneaker Customers Find The Perfect Shoe Remotely

Nike is responding to a common consumer pain point of inconsistent shoe sizing with a mobile app customers can implement in-store or at home to scan their feet and assess ideal fit

Packaging & Product Engagement Toms Lets Customers Choose Which Causes Their Shoes Support

In addition to giving a pair for purchasing a pair, Toms customers can instead choose from one of five different causes to support

Beauty Sephora Increasing CBD And Cannabis-Related Merchandise

In response to the popularity of cannabis-related goods among its consumers, the beauty store is expanding its CBD category with the newly launched Saint Jane luxury brand

Entertainment NBCUniversal Pilots 'ShoppableTV' Feature That Directs Viewers To Ecommerce Sites

Viewers of NBCUniversal's networks like Bravo and NBC Sports can scan QR codes via mobile to shop from advertised brands directly

Food & Beverage Robots Taste-Test Food During Production To Maintain Consistency

The Chinese government is employing artificial intelligence to evaluate food during the production process to evaluate authenticity and consistency with standards

Merchandising & Curation AI Kit-Kat Pop-Up Bar Tailors Candy And Sake Matches For Customers

Nestle is using AI to customize sake and candy pairings in a popup experience for the annual Craft Sake Week

Technology Apple Expands Recycling Program For Earth Day 2019

The tech co is not only investing in its robotic phone recycling program to help more consumers curb electronic waste, but is also launching a Material Recovery lab in Austin to further its sustainability research

Children Walmart Launches Kids Subscription Clothing Box

To compete with ecommerce rivals, the retailer is collaborating with subscription service KIDBOX to offer children's apparel

Consumer Goods Upstart CPG Brands Set The Trend Towards Reusable Household Products

Taking sustainability to the next level, refillable and non-toxic household product brand Blueland is set to disrupt an entrenched industry by changing consumer behavior

Delivery & Logistics Nestle Integrates IBM Food Trust Blockchain To Offer Carrefour Shoppers Transparency

The brand's blockchain-backed QR code packaging lets Carrefour customers look at details like when and where ingredients were sourced, in response to demands for transparency

Retail Japanese Designer Yuima Nakazato Enables On-Demand Couture

The high-fashion house is partnering with a technology company to integrate "fashion on demand" software into a soon-to-launch store, enabling clothing customization in minutes

Events AR-Enabled Bose Sunglasses Offer Coachella Guests Exclusive Content

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

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