Transformative designs are bringing cost-saving, sustainable solutions to the world of packaging.
Brands are getting more creative in packaging their products to get more attention.
Design student Celeste Watson redesigned Hewlett Packard's packaging to emphasize how pricey cartridges can be.
The cardboard box from Joolz has printed directions on how to turn it into useful items.
Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera.
Retailers such as Crate & Barrel, Anthropologie and Neiman Marcus boost their brands by thinking inside the box.
A beautiful, illustrated and localized example of product packaging serving as a desirable (and collectable) piece of marketing.
Design represents a business opportunity, and imperative, when the package is inextricable from the product.