product placement

Advertising Kickstarter Project Asks Marketers To Turn Funding Into Brand Placement [Pics]

Keiichi Matsuda is making a film series on the “city of the future.” His Kickstarter invites brands to place their logos in the upcoming film.

Gaming & Play Tiny Radio-Controlled MINIs Retrive Olympic Javelins From Field

One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.

Design Buy Designer Clothes Straight From A Music Video

Viewers get to listen to a new track while shopping for their favorite look.

Advertising Budweiser To Revive Brand With Reality TV Show

Beer brewer hopes to increase sales with new television show airing January next year.

Advertising China Brands In Hollywood Placement Push [Headlines]

Campaign to feature products in Transformers film highlights Chinese companies’ determination to raise their global and domestic profiles.

Gaming & Play Video Game Product Placement: The Next Big Step In Advertising

Modern technology is being utilized to ensure the target market is surrounded by in-game advertisements.

Advertising The Dodge Charger's Winning Product Placement In 'Fast Five'

The company's successful product placement and marketing tie-ins should convert to a rise in sales.

Advertising Review: Spurlock's Greatest Movie Ever Sold

A contemplation on how entertainment culture is being changed and possibly damaged as creators take money from brands.

Advertising Hyatt Hotels One Of Many Brands Benefiting From Spurlock Film

Hyatt paid to appear in 'The Greatest Movie Ever Sold' and are now promoting the film in their hotels.

Work Branded Messaging And The Future Of Product Placement

The Greatest Movie Ever Sold's attack on the ubiquity of product placement could be seen as a win for the advertising industry.

Home Nestle Crosses An Advertising Rubicon

A new era in UK television advertising is discretely ushered onto British television screens.

Advertising The Greatest Film Ever Sold: A Look At Product Placement And Advertising In The Movies

Morgan Spurlock debuts "Pom Wonderful Presents... The Greatest Film Ever Sold," which was completely financed by product placement within the film.