Keiichi Matsuda is making a film series on the “city of the future.” His Kickstarter invites brands to place their logos in the upcoming film.
One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.
Campaign to feature products in Transformers film highlights Chinese companies’ determination to raise their global and domestic profiles.
Modern technology is being utilized to ensure the target market is surrounded by in-game advertisements.
The company's successful product placement and marketing tie-ins should convert to a rise in sales.
Hyatt paid to appear in 'The Greatest Movie Ever Sold' and are now promoting the film in their hotels.
The Greatest Movie Ever Sold's attack on the ubiquity of product placement could be seen as a win for the advertising industry.
Morgan Spurlock debuts "Pom Wonderful Presents... The Greatest Film Ever Sold," which was completely financed by product placement within the film.