Ahead of speaking at the Retail Tech Strategies for 2019 panel at NYRIW, UM Worldwide EVP and global chief innovation officer, Chad Stoller, shares insights on how DTC brands have cornered the market on consumers' attention by capturing it at its source—on social media—and how other brands can take a page from their book to compete in a digitally and socially driven landscape
Prioritizing community and storytelling over markdowns and sales per square foot, Neighborhood Goods has set out to disrupt retail in Plano, Texas
This new deal may open new opportunities for advertisers
The renowned filmmaker shares the origin stories of his documentaries and a recipe for innovative content that makes a difference
At PSFK 2017, Morgan Spurlock describes the road to produce what turned out to be the most sponsored movie ever
These marketing experts are redefining how brands tell their stories
Morgan Spurlock wants branded content to serve a greater creative goal, and is bringing his expertise to the PSFK 2017 stage on May 19
Keiichi Matsuda is making a film series on the “city of the future.” His Kickstarter invites brands to place their logos in the upcoming film.
One quarter sized MINI Coopers are helping out at the London Games in a creative marketing move by BMW.
Campaign to feature products in Transformers film highlights Chinese companies’ determination to raise their global and domestic profiles.
Modern technology is being utilized to ensure the target market is surrounded by in-game advertisements.
The company's successful product placement and marketing tie-ins should convert to a rise in sales.