Product Promotion

Health Tech Companies Are Helping Consumers Curb Usage For Healthier Lives

Apple, Android and Instagram are all releasing new features to help users strike a better balance with screen time

Delivery & Logistics Tyson Foods Is Using Crowdfunding To Embrace The Startup Mentality

The brand's Innovation Lab is using the crowd-based platform Indiegogo to test a new product that is trying to help mitigate food waste in the industry

Design How Brands Are Encouraging Customers To Reuse Packaging

With a third of U.S. trash coming from packaging waste, brands are launching special offers and experiences to motivate consumers to recycle and reuse

Advertising Michelin And Vans Promote Safe Teen Driving With Limited-Edition Sneaker

The unlikely pairing between the tire manufacturer and the shoe retailer aims to educate teens on driving safety using a social media contest, rewarding the winner with a special sneaker

Millennials New Product Review Site Helps Millennials Declutter Their Shopping

Algorithm-generated ratings decipher the differences between millennial-friendly products like meal kits and boxed mattresses

Grocery, Convenience & Supermarket How Brands Are Embedding Their Campaigns With Causes

Conscious consumers demand conscious advertising, which is why marketers are finding creative ways to incorporate raising awareness for important issues into their campaigns

Food & Beverage Kit Kat Localizes For Adult Tastes With Sake Offering

A new flavor for the Japanese market blends white chocolate and fine plum

Interview Interview: Inside Betaworks' New Clubhouse, Where Builders Connect

Betaworks head of creative James Cooper explains the philosophy behind the startup studio's new membership club ahead of his talk at our CXI 2018 conference

Home Energy Service Automatically Switches Customers To The Best Deal

For a fee, consumer advocacy group analyzes prices from electricity retailers and switches users to most economic deals

Shopper Marketing & Promotions Sustainable Beer Is Made From Leftover Marks & Spencer Bread

Britain-based Adnams Brewery is working with Marks & Spencer to repurpose extra bread from the retailer's sandwich counters

Podcast Interview: Media And Retail Combine For A New Consumer Experience

New Stand founder Andrew Deitchman discusses a retail experience that blends digital media with product discovery, loyalty benefits and the convenience of an old-school newsstand

Fashion & Apparel Video: When Fashion And Tech Touch

Previous PSFK conference speaker Billie Whitehouse considers all aspects of the product experience, including smell and touch, to design wearables.

Advertising Solange Knowles Created A Spellbinding Dance Performance For Uniqlo

Japanese fashion retailer collaborates with entertainer to develop traveling dance experience