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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Nobumichi Asai and others with an interest in digital design and make-up originated the idea of facehacking during a summer 2014 project they dubbed 'Omote'. The video mapping from that initial run allowed for striking effects similar to skillfully applied stage makeup.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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