Analysis Interview: How Aromatherapy Brand vitruvi Blends Skincare With Wellness For Next-Generation Beauty

As vitruvi branches out from essential oils into skincare, the company's co-founder explains how it takes a wellness approach to beauty, empowering consumers with quality, natural ingredients to care for their skin on their own terms

Brand Activation & Immersion How Companies Like Fourpost Enable Flexible Solutions For Retail Infrastructure

From quick-to-build rotating popup shops to easy-to-use SaaS dashboards equipped with all the necessary parts for a physical store, innovative retailers and real estate owners are catering to brick-and-mortar's current ephemeral nature

Home Furniture Startup Pays Owners To Show Wares To Potential Customers

In a creative application of the sharing economy, Outer is solving for the challenge of furniture viewing before purchase by turning private residence into showrooms, letting potential customers see items in owners' homes

Delivery & Logistics Furniture Rental Startup Appeals To Millennials With Quality Wares And Value-Added Service

Wallet- and eco-friendly subscription-based company Fernish promises mobile young consumers a better furniture experience, offering free delivery and assembly as well as the ability to swap out items

Beauty Proctor & Gamble Acquires Maker Of DTC Hair And Shaving Brands To Enhance Inclusivity

The mass retailer recently acquired Walker and Company, taking its two brands FORM and Bevel under its wing to diversify its offer and reach their customer bases

Fitness & Sport Equinox Expands Into Lifestyle Space With Beauty And Wellness Holiday Retail

The luxury gym is looking to provide its customers with more than just fitness resources, testing out a scope-broadening venture into the beauty and wellbeing space with holiday product offers

Entertainment Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Fashion & Apparel Women's Fashion Brand Offers Free Clothing Rental For New York Shoppers

As part of an engagement strategy hoping to establish the brand in the American market, French brand b&ash is providing free weekend clothing rental to shoppers at its SoHo store

Shopper Marketing & Promotion Jockey Hosts Animal Welfare-Promoting Fashion Show

The apparel brand integrated an adopt-a-thon into its latest show, debuting its newest collection alongside furry friends to encourage adoption of shelter animals

Post Purchase Service & Support Sock Brand Offers To Replace Customers' Socks Lost In The Wash

Bombas is calling the program its Laundry Back Guarantee, and aims to drive customer value by insuring against the common pain point of losing a sock

Store Experience & Design Zillow Service Lets Tenants Pay Rent Online

The service is a part of a new initiative that puts the rental process entirely online, helping streamline bill payment, property exchanges and more

Technology Predictive Data Solution Helps Elevator Company Manage Maintenance Issues

The system, called ONE, operates through a network of sensors that capture motion and location information, helping prevent problems before they arise as well as facilitate repairs needed

Brand Activation & Immersion Hotel Chain Offers Its Guests Co-Branded Events With Abercrombie & Fitch

Hospitality company Sbe is extending its shopping and entertainment options for guests while helping the clothing brand reach new audiences, launching activations such as VIP events and specialty pop-up shops

Brand Activation & Immersion Athletic Apparel Brand Creates Handbook Series To Intro Consumers To Cycling Culture

Cycling brand Rapha created a guide to help its shoppers join the cycling community, completing its apparel offering with an IRL activity and lifestyle