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Analysis How Brands Like Lululemon Invite Customers To Join The Creative Process With Open Beta-Testing

From PSFK's Accelerating Innovation In Retail report, here's how five brands are retaining valuable consumer feedback by giving selected members exclusive access to new products and services

Brand Activation & Immersion Interview: How A Virtual Design Platform Helps Retailers Create Human-Focused Store Experiences

In an interview with design platform The Wild, PSFK learned about how the company is enabling real-time virtual collaboration among designers, helping them craft customized, immersive store experiences informed by retailers' data

Features Interview: How The Company Behind Malibu & Kahlua's New Retail Technology Plans To Make Shopping More Entertaining

Malibu and Kahlua are building a technology called the "Living Lab" that demonstrates their innovations in augmented reality, near-field communication and connected packaging technologies as they apply to enhancing how consumers experience their brands

Hotels, Hospitality & Travel Interview: How IHG Used Consumer Insight To Engineer An Efficient, Budget-Friendly Hotel Brand

The hospitality group used feedback and data to build a new hotel brand, Avid Hotels, specifically designed for the young, professional, and value-conscious traveler

Automotive Cyclists Could Avoid Injury With This Wearable From Ford

Ford continues to broaden its outlook on mobility options for consumers with a smart jacket concept that helps people cycle more confidently and better coexist with cars and pedestrians

Children Computer Vision Makes It Easier For Parents To Buy Shoes For Kids

The SpeedSmith app allows customers to size and purchase children's footwear without ever having to bring them to a shoe store

Design Instagram-Friendly Spaces Abounded At NYCxDesign

The number of design week installations created by brands to be more photogenic and sharable continues to grow, exploring attention-grabbing themes in the process

Wellness Virtual Reality Can Now Supply Quick Holiday Getaways

In 'A Piece Of The Universe,' users teleport to relaxing locales and poke around with virtual objects, transforming the notion of a staycation

Shopper Education & Assistance Times Square Design Lab Invites The Public To Test Furniture Prototypes

The initiative connects people with new design ideas to improve their experience of one of the world’s most iconic public spaces

Retail VR Visualizer Uses Analytics To Optimize Retail Store Layout

Retailers can map out store updates in VR and track how customers respond to virtual walkthroughs

Fashion & Apparel Levi's Is Using Lasers To Produce A More Eco-Friendly Pair Of Jeans

A new process for manufacturing distressed denim cuts down on production time as well as environmental impact

Entertainment IKEA Speakers Are Made For Spur-Of-The-Moment Parties

IKEA tapped Teenage Engineering to create a collection of products for the perfect home party, including speakers and LED lights

Grocery, Convenience & Supermarket Robotic Assistant Hands Workers Tools Exactly When They Need Them

Online grocery service Ocado is currently testing the bot at its fulfillment warehouses

Automotive Maverick Designer Tackles China's Traffic Problem With An EV Concept

The REDS prototype is designed to be a customizable personal space on wheels

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