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The Lowline is a plan to build the world’s first underground park beneath the Lower East Side of Manhattan. He is leading a community-based effort to use innovative solar technology to convert a historic trolley terminal into a shared community space. Dan formerly led strategic partnerships at PopTech; held several strategy, operations, and marketing roles at Google; and worked in small business development within the New York City government.

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Ross is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central and more. Scratch partners with select brands to channel the power of Viacom's portfolio and its unparalleled connection to youth in new ways, including consumer insights, product development, design, branding and original content development, production and distribution in all media. Previously, Ross served as Head of Programming for MTV's Emmy and Peabody Award winning college network, mtvU.

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