PSFK Imagery

Advertising BBC's Ambient Nature Videos Promote Viewers' Mental Wellbeing

BBC Earth has been repurposing footage into 10-hour videos of relaxing landscapes as part of a 'Happiness Project' to help put people at ease

Retail Shoe Retailer Replaces Physical Browsing With Digital Selection

Eobuwie's concept store in Poland trades display tables for tablets to replicate and test e-commerce IRL

Interview Interview: How Contextual User Experiences Are Optimizing Services

In this interview, CEO and co-founder of Talla Rob May discusses how his company is using big data and artificial intelligence to help businesses improve the user experience for their consumers

Cafe & Restaurant 5 Experiential Retail Destinations In NYC

Five stores from PSFK's NYC Retail Guide deliver inspired, next-level customer experiences

Grocery, Convenience & Supermarket How Brands Are Selling Sleep As A Luxury Travel Amenity

From Wi-Fi-enabled sleeping pods to first-class pillow menus, getting proper shut-eye while traveling is the primary goal of these luxury-oriented brands

Automotive MINI Campaign Helps Drivers And Walkers Get Around Berlin Faster

The British auto dealer invented a creative campaign around Germany's capital city to promote the MINI's new real-time traffic feature

Fashion & Apparel Everyday Consumers Can Monetize Posts With Visual Shopping App

Screenshop, which turns fashion photos into shoppable lists of similar items, has added a social element to its e-commerce app

Technology How Emotion Tracking Provides Insight Into Consumer Behavior

Emotionally sensitive technology allows brands and consumers to analyze responses to products, services and experiences

Advertising Shazam's Cyberbullying Campaign Gives Victims A Voice

The song-identifying app detects an inaudible sound, then encourages teens to speak up about being bullied online

Shopper Marketing & Promotion Solange Knowles Created A Spellbinding Dance Performance For Uniqlo

Japanese fashion retailer collaborates with entertainer to develop traveling dance experience

Entertainment How Brands Are Enhancing Fictional Narratives With Real-Life Immersion

From Star Wars to indie projects, entertainment companies are extending their reach by creating fully immersive experiences that let fans live out their favorite narratives

Store Experience & Design Brandless Is Opening Its First Brick-And-Mortar Retail Pop-Up

The online retailer is launching its first physical retail experience, centered around community and mindful living, in Los Angeles

Delivery & Logistics Interview: Deploying Health Data To Deliver Customized Nutrition

Nutrigene CEO Min FitzGerald describes how her company honed the health and wellness experience by personalizing supplements for every customer

Loyalty & Membership Why Companies Are Using Chatbots To Court New Customers

Chatbots guide first-time customers through unfamiliar products and services, allowing for more intuitive onboarding and fewer abandoned transactions